When a Subscriber wants to reduce their costs and reviews all their subscriptions, how do you prevent YOURS from being one of those that’s cancelled?
Just a few years ago subscriptions were viewed as a fun and exciting way for consumers to access a wide range of products and services.
Now, the entire industry is being painted in a negative light.
As economic growth slows, inflation rises and the war rages on, you see all kinds of personal finance gurus coming out of the woodwork to appear on news networks, TikTok, and YouTube encouraging your subscribers to quit to trim expenses.
You and I work hard to generate new subscribers. Once we have a subscriber, canceling that subscription becomes a way to “save money.” So what’s the answer? How CAN you remain valued in the eyes of the subscribers?
This episode of Be Unleavable® Subscription Growth reveals how you can avoid getting canceled when your subscriber reviews their unwanted subscriptions.
📖 What I’m reading:
The best book I’ve picked up in a long time is Two Heads: A Graphic Exploration of How Our Brains Work with Other Brains. I’m only four chapters into this book but already discovered how our brain is wired to make us seek out courses, seminars and information products.
Actually, our brain is wired, either by genetics or culture, to seek out individuals to copy to accelerate performance. A huge social shortcut to learning is copying others. And, it’s that shortcut that drives us to seek out experts we can learn from. And, how we judge those experts is interesting too.
This book is comprised of cartoons, similar to a comic book, but with 300+ pages! This book makes me wish I still had an active book club as there’s a lot of great ideas to discuss.
🎬What I’m watching:
If you are up for challenging what you believe, consider watching Dan Carlin’s Hardcore History on the North Atlantic Slave Trade. I’ve been a Hardcore History fan for a decade.
This show connects the history of slavery combined with the economic conditions that lead to the explosion of slavery during the 17th century. I was taught slavery came to an end because of the benevolent revelation of man’s right to life, liberty, and the pursuit of happiness. Even though he was a slaveholder, he did initiate the chain of events that lead to the end of slavery in America. However, his motivations were driven by a primal fear based on events happening in the world at that time. This along with other Hardcore History episodes are also available on your favorite podcast platform.
🧠 What I’m pondering:
The S&P 500 officially drooped into recession ground this week. As I sold all my crypto in May 2021 and exited the stock market in January of this year, this drop is something I’ve anticipated for a while.
There are ramifications for multi-billion-dollar stimulus programs. Fixing inflation is the same as fixing a hangover after an all-night bender. The only cure is to allow it to metabolize through the system.
But how far is it going to drop and when will it begin to turn around?
Will Bitcoin and Ethereum survive, or will there be a run of sellers exiting to fiat currency?