Subscription Price Increase Checklist

Customer retention and increased price is the fastest way to increase your company’s revenue.

How do you raise your subscription price without losing members? Click here to find out. Raising prices is difficult within any business, and subscription businesses present a unique challenge. With subscriptions, your subscriber has authorized a particular amount for transactions. You’ve agreed to deliver certain products in exchange for a specific price. A subscription business asking to increase the charged … Continued

Subscription MVP for Success

The MVP subscription idea has been holding founders back, rather than serving as fast way to get market feedback.

Why do so many subscription businesses struggle to scale after they launch? Click here to find out. MVP, or “Minimum Viable Product” has long been misunderstood. Today, most founders hear the term MVP and think it means Millionaire Venture Payday. They want to get to that big money, and especially now with crypto down, subscription start-ups appear to be the … Continued

Subscription Retention Made Easy

Even for annual subscribers, how you treat them within the first week of their subscription has a big impact on whether they renew their membership a year

What’s the best way to reduce churn, increase retention and grow your monthly recurring revenue? Click here to watch. In the subscription business, often 2/3 of your first-year subscriber churn happens within the first three months.  That’s right, 2/3 of the subscribers who cancel in the first year, actually cancel within the first three months after joining. And, of that … Continued

Be Unleavable Leadership for Subscriber Retention

: Few think to apply leadership skills to their customers for retention

What leadership skills are necessary to get subscribers to want to pay you to be their leader? Click here to watch. Leadership is the ability of an individual to influence and guide followers or other members of an organization. And, almost all of these leadership books are written within an employee/employer context. Leadership is known to reduce turnover, create a … Continued

Annual or Monthly – which is best?

Here's a chart that models different subscription terms.

Annual, monthly, quarterly, or something else?  What’s the best subscription term, to maximize new subscriber conversion, member retention, and recurring revenue? Click here to watch. So what IS the best subscription terms?  Annual, monthly, quarterly or discounted trial subscriptions? This is one of the most frequently asked questions by my clients. Discounted trials bring in the most new members, but … Continued

Why the FTC is Investigating Amazon Prime

What did Amazon do to trigger the investigation? The best for subscriber is to avoid showing up on the FTC’s radar.

How can you do everything possible to prevent subscribers from canceling their subscription or membership, without the FTC coming after you for fraud? Does Amazon Prime’s subscription processes cross the line? Click here to judge for yourself. Maximizing new subscriber sign-ups and minimizing churn or cancelations should be a high priority for every subscription business. And, when you have a … Continued

New Member Welcome Kits

Member Welcome Kits

What should you include in a new member welcome kit, to maximize retention? Astonishingly, most subscription businesses that deliver a physical product have no new member welcome kit for their subscribers. It’s a huge missed opportunity because you’re already shipping your customer something, whether it’s a subscription box, newsletter, or a physical product. When you do deliver a new member … Continued

Subscriber Welcome Calls That Improve Retention

Welcome Calls That Improve Retention

What does an effective new member welcome phone call look like, and does it really improve retention? So, if you’d like to improve retention, and you’re open to experiencing the benefits of effective phone calls to new subscribers, they need as much thought, strategy and careful crafting as everything else in your business.  When done well, these calls can turn … Continued

Compete against free and win!

With all the free stuff how do you create a subscription that attracts and retains subscribers?

 When you create a paid subscription program how do you compete with all of the free resources available to get subscribers to join and members to keep paying for years? No matter what you offer there are thousands of free resources out there. You’ve got to make your subscription stand out, attract new subscribers, and retain your current members … Continued

How to Reduce Churn

Most subscription businesses make this mistake that actually increases subscriber churn.

When subscription growth slows, how do you make it exponential again? Many subscription businesses are seeing plateauing growth.  After a great 2020 and a bigger 2021, growth is slowing.  Problem is, most are making a huge mistake that actually accelerates their churn rates rather than turning their business around. This episode of Be Unleavable® Subscription Growth reveals this mistake as … Continued