How can you optimize the onboarding of SaaS subscribers, to reduce churn and increase recurring revenue? Click here to find out. Today, Software as a Service is one of the fastest growing areas of the subscription world, with thousands of start-ups building and promoting tools that supposedly will enhance your life. But for SaaS today, new subscriber acquisition has never … Continued
Subscription Business Models
Which subscription growth model is best for fast growth? Click here to find out. The pandemic has accelerated a massive consumer shift from one-time purchases to higher conversion subscription offers. However, most people think all subscription businesses are the same. That’s like saying all dogs are the same. In fact, different dog breeds have unique talents, behaviors, and even sizes. … Continued
How to Craft Winning Offers for Member Retention
What can a Trader Joe’s Dark Chocolate bar teach you about subscription growth? Click here to watch. Today, many subscription offers try to create great offers, but actually hurt their new member conversion and retention rates because they deliver more, where more is too much. Most subscription growth teams use the same approach to impact subscription conversion and retention: the … Continued
How to Add a Subscription to an Existing Business
What can this Polar Pop drink from Circle K teach you about subscription success? Click here to watch. Most businesses trying to launch a new subscription program fall into the same trap. For some reason, since the launch of Netflix, many subscription businesses want to emulate them, by delivering everything they sell, for one low price. For the last … Continued
Stops SaaS Churn Caused by the Handoff
If you’re running a B2B SaaS business, are you inadvertently CAUSING a high churn rate? Click here to watch. In business-to-business SaaS, there’s a handoff between the sales team and the implementation team. And, most SaaS companies make huge mistakes during that process, that may be doubling churn rates. Even though this example is FOCUSED on B2B SaaS, there’s important … Continued
Stops New Subscribers from Quitting
What’s the BEST way to communicate with NEW members, so you can stop them from canceling their subscription shortly after joining? How you communicate with NEW subscribers needs to be different than the language you use with LONG-TERM members. To stop new subscribers from quitting and to retain members for the long-term, you must structure your member communication around three … Continued
They’re Not Buying Your Membership, They’re Buying Your Promo
Membership subscription businesses are a Utopian business model where your revenue grows every month, we all get fat bonuses, and everyone lives happily ever after. Of course, this is crap, but that’s what some appear to promise and many believe. I had a long conversation with a company analyst and business newspaper reporter about a number of subscription businesses and … Continued
The No. 1 Flaw in Membership and Subscription Marketing Today
Did you wake up this morning hoping for a webinar? You’ve gone all week without one. Perhaps your spouse used to give you webinars, but no longer. Then there was that one vendor who always offered webinars, but they don’t even do it anymore. Disappointing? No, you didn’t wake up hoping for a webinar. And neither did your members. And … Continued
Illustrated: How to Make Your Member the Hero of His Own Story
Have you ever been disappointed when the secret behind a magic trick was revealed to you? At first you were amazed when the trick was performed. It’s amazing to see a skilled magician executing a trick so perfectly you can’t imagine how he did it, except by some form of magic. For instance, I always thought the David Blaine levitation … Continued
Your Membership Renewal Results Depend on a Lot More Than Your Renewal Notice
When you are ready for a good cry, do a YouTube search for “marriage proposal.” There are thousands of amazing videos with gentlemen (and ladies) making marriage proposals. If it doesn’t make you emotional, nothing will. It’s impressive how many different ways there are to propose. Skywriting is so passe. There’s the surprise proposal at a sporting event, the boyfriend … Continued