What’s the BEST way to communicate with NEW members, so you can stop them from canceling their subscription shortly after joining?
How you communicate with NEW subscribers needs to be different than the language you use with LONG-TERM members.
To stop new subscribers from quitting and to retain members for the long-term, you must structure your member communication around three key stages of the member journey:
First, TRUST – When someone first joins, you need to hold their hand, assume nothing, and deliver on your promises as quickly and simply as possible.
Next, IMPORTANCE – as members start to engage, recognize their loyalty and achievements, sometimes accomplished with gamification and rewards.
This episode of Be Unleavable® Subscription Growth reveals how to write appropriate welcome emails, videos, and ongoing communications for NEW members, so you can maximize retention within all phases of your member journey