Since completing the Boston Marathon last April, I’m often asked, “When is your next marathon?” “My next marathon is going to be a Netflix binge-watching marathon,” is my current answer. “With all of our training, my wife and I fell behind on our binge-watching of the new season of ‘Orange is the New Black.’” But what makes a show binge-worthy … Continued
How Many Subscribers Are You Losing to the “Credit Card Statement Moment of Truth”?
Have you ever looked at your credit card statement and said, “Holy crap, how did THAT happen?!?” when the balance is a lot higher than you expected? I put on several events a year and frequently travel for client engagements, so my typical balance due from new charges is between $25,000 and $50,000 . This is great for accumulating rewards … Continued
Copywriting for Customer Engagement, Retention and Lower Churn
The biggest mistake I see in ongoing content is that it’s 100 percent “how-to” information. Too much how-to is boring, overwhelming, and monotonous. Plus, there are billions of pages of how-to content available for free on the internet. Yes, “how-to” is important, and when you ask your members, that’s what they always say they want; however, when you deliver content … Continued
Today’s Single Most Effective Technique to Recruit New Members
Unless you have a sales process that reliably generates new members, there won’t be any members to retain. While a lot of clients come to me because they have retention problems, I’m most often creating front-end marketing systems. When you recruit new members into your membership with the right type of offer, they are much easier to retain. More money … Continued