What can a Trader Joe’s Dark Chocolate bar teach you about subscription growth?

Click here to watch.

Today, many subscription offers try to create great offers, but actually hurt their new member conversion and retention rates because they deliver more, where more is too much.

Most subscription growth teams use the same approach to impact subscription conversion and retention: the value they deliver.

Subscription businesses should never conflate more content with delivering more value that’s worth paying for.

Each installment makes your subscriber feel worse. Overwhelmed, subscribers cancel their subscription rather than feel bad about not having time to use your stuff.

One of the most important points within this book, Retention Point is that Value is like water, too much is just as bad as too little.

Same with value.

This episode of Be Unleavable^® Subscription Growth reveals the BEST way to craft winning offers that deliver exactly what your subscriber wants, without falling into providing too much. This will help you increase new member conversion as well as improve retention rates.

Watch Be Unleavable Subscription Growth here.

About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.