Subscription Business Experts Reveal What It Takes to Grow Your Monthly Recurring Revenue

Subscription Economy Experts Reveal What It Takes to Grow Your Monthly Recurring Revenue

The Membership and Subscription Growth Podcast is now on iTunes, Google Play, and Stitcher! This podcast will help you attract new subscriber members, keep them longer and grow a vibrant tribe. You’ll learn easy-to-implement shortcuts for fast membership and subscription growth. You’ll discover how to get more new members to join and what to deliver that improves membership retention and … Continued

Reduce Your Monthly Failed Charges So You Collect More Recurring Revenue

Reduce Your Monthly Failed Charges So You Collect More Recurring Revenue

Subscription businesses benefit from the advantage of recurring revenue. Acquire new members and keep your existing ones. Sounds simple, right? We understand it’s not that easy. How do you keep your recurring revenue if your members’ credit card charges are declined? When you charge the credit card that you have on file, send the product or service, and then find … Continued

How To Seize The Membership Economy Opportunity To 5x Your Company

HOW TO SEIZE THE MEMBERSHIP ECONOMY OPPORTUNITY TO 5X YOUR COMPANY

Why would your company want a member instead of a customer? Studies show the valuation of companies in the membership economy are anywhere from five to 10 times the size of similar companies which use transactions. That’s according to Robbie Kellman Baxter, author of The Membership Economy. Baxter is a Silicon Valley marketing consultant whose clients have included Survey Monkey, … Continued

Increase Your Recurring Revenue by Delivering 10X Value

Increase Your Recurring Revenue by Delivering 10X Value

Podcast: Play in new window | Download (Duration: 48:59 — 30.6MB) Subscribe: Android | Email | RSS | How to Subscribe Using Different Platforms The subscription economy is exploding and everyone is wanting the benefit of recurring revenue. Today the world is awash with subscription options-Netflix, Amazon Prime, SalesForce.com, Dollar Shave Club, and so on. Sure, you offer a dynamite … Continued

Three Ways Specialized Information Publishers Boost Membership Retention

Strategies used to improve membership retention and increase member value.

In the world of publishing, members (subscribers) are hard-won, and membership retention is even more difficult. The goal is that, once members are brought onboard, a publishing business can run like a locomotive—with unstoppable momentum that builds over time. That feeling is the magic of membership retention. On the other hand, when publishers lose members faster than they sign up … Continued

Four Ways Specialized Information Publishers Generate New Customers

Generating New Publication based subscriptions

Business readers will invest to get specialized information that gives them the edge against a competitor. But how do publishers who sell subscription-based newsletters, magazines, reference manuals and training programs get those business readers to invest in their publications? The usual methods of direct mail and online ad campaigns figure into their marketing strategy. But the publication itself is also … Continued

How to Accelerate Your Subscription Growth – Insight and Advice from Zuora

How to Accelerate Your Subscription Growth Insight and Advice from Zuora

Podcast: Play in new window | Download (Duration: 48:02 — 23.2MB) Subscribe: Android | Email | RSS | How to Subscribe Using Different Platforms How would you like to know the secrets of the fastest growing subscription companies? Subscriptions are exploding for everything from information, software, to monthly boxes. This growth has attracted new resources for analytics, software, and marketing … Continued

Essential KPIs for Monitoring the Health of Your Subscription Program

KPI to diagnose the fastest ways to grow membership programs.

Each year when I visit the doctor for my annual physical, the blood test results come back in a multi-page report detailing blood cells, cholesterol, liver enzymes, and more. A human body requires dozens of interconnecting systems to work properly and be healthy. Same with subscription programs. Subscription programs often reach out to me when they’ve hit an invisible ceiling. … Continued