Lisa Sugar’s Five Golden Rules That’ll Generate Subscription Growth for You, Just Like PopSugar Must Have!

Lisa Sugar’s Five Golden Rules That’ll Generate Subscription Growth for You, Just Like PopSugar Must Have!

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Passion, customer impact, focus, feedback and service are crucial for maximum subscription and membership growth. For an example, take a look at PopSugar and their subscription box, PopSugar Must Have. While I recommend you subscribe to learn more about building your own subscription program, here’s five “Golden Rules” you can use immediately from a recent interview with Lisa Sugar, PopSugar’s founder and CEO. Continued

Customer Success Secrets to Transform Your Subscribers from a Series of “One Night Stands” into Members for Life

Customer Success Secrets to Transform Your Subscribers from a Series of “One Night Stands” into Members for Life

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Customer success determines retention rates in the membership economy. If your member does nothing with what you sell her, she’s going to cancel your subscription.
The old model of leaving it up to your customer to figure out how to get value from what you sell may have worked in the old one-and-done product sale world.
Your membership and subscription growth is determined by how well you ensure customer success. It involves helping your members find a lifetime value in subscribing to your product or service. I refer to it as turning your subscribers into a vibrant tribe of followers. And, it starts with how you attract your them.Continued

Subscription Business Secrets of a Successful CEO/Founder/Harvard MBA to Launch a Membership in a Hyper Competitive Industry

Subscription Economy Secrets of a Successful CEO/Founder/Harvard MBA to Launch a Membership in a Hyper Competitive Industry

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While pet owners enjoy spending money on their pets, the pet supply business is already crowded, cluttered and challenging to break through. But, with a keen eye to opportunity, Deena Bronz discovered an underserved group of customers that were a perfect fit for the subscription economy.
Deena Bronz is the co-founder of KitNipBox, a curated monthly box of cat products, including toys, treats, accessories and even Halloween costumes. Deena shares her advice for finding the right product or service to offer, building a community for the members, and focusing on retention. Continued

Discover Subscription Sales Secrets From the #1 Sales Engine for the Subscription Box Industry

Discover Subscription Sales Secrets From the #1 Sales Engine for the Subscription Box Industry

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Within the middle of the huge subscription box boom is one person with a single website, MySubscriptionAddiction.com. Started from an obsession of subscription boxes, it’s become the single largest affiliate for almost all subscription boxes today. And, because their editors create so many unboxing videos, get feedback from followers and see what works from a sales promotion perspective, MySubscriptionAddiction.com is … Continued

Four Reasons Subscription Boxes Fail and How to Grow Your Subscription Recurring Revenue

Four Reasons Subscription Boxes Fail and How to Grow Your Subscription Recurring Revenue

Subscription business are growing 19 times faster than the S&P 500. The most obvious attraction to entrepreneurs is the subscription recurring revenue. This makes the subscription economy the single fastest-growing business model today. And within the subscription economy, the fastest-growing segment are subscription boxes. With new subscription box offerings each week, the segment has grown by more than 50 percent in just the last few months.

Subscription boxes are hot. Even Walmart is looking at getting into the game by meeting with Birchbox. The rumors are swirling that Walmart will buy Birchbox to get into the subscription business themselves. Continued

Perry Marshall Interviews Robert Skrob Revealing Three Secrets of Launching a Subscription Business That Grows

Recurring revenue is the single biggest growth factor and stability for businesses today

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Recurring revenue is the single biggest growth factor and stability for businesses today. Rather than having a revenue that is dependent on individual transactions, subscription revenue grows as you add new subscribers to the continuing revenue from subscribers that were added last month, and the month before. Yet, many subscription businesses struggle and fail.

Perry Marshall, one of the world’s most expensive and sought-after business consultants, endorsed by FORBES, INC Magazine, and the most respected marketers in the world, recently interviewed Robert Skrob about the subscription economy. In addition to a wealth of information and advice for the subscription economy, Robert revealed what subscription businesses must do to grow recurring revenue including: how to launch a new subscription business to generate recurring revenue, how to generate new subscribers, and how to onboard new members to increase lifetime customer value. Continued

PupJoy Leads the Subscription Box Industry by Enabling Pet Parents to Personalize Their Subscription Box Experience

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For 99 percent of the subscription economy, every subscriber receives the same thing. It would be unthinkable for a publisher to create a unique magazine for each subscriber, or for a SaaS company to create a unique software tool for each customer, or for an association to create a unique experience for each member. However, that’s exactly what the most forward-thinking subscription boxes such as PupJoy do every month. Continued

What You Can Discover About Membership Retention from Collaborating with 4,000+ Subscription Box Companies

What You Can Discover About Membership Retention from Running 4,000+ Subscription Box Companies

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Discover how to grow your subscription business from the explosive growth of the subscription box industry. Subscription boxes have become the single fastest segment of the subscription industry over the last 12 months, as have the number of offerings. What leads to fast growth within subscription boxes can help you grow your own subscription economy business.

At the center of the subscription box industry is my recent guest on Membership and Subscription Growth podcast, Amir Elaguizy, the co-founder and CEO of Cratejoy. More than 4000 subscription boxes rely on the Cratejoy platform for marketing and fulfillment. Amir has seen what works within the subscription box industry and what leads some subscription companies to fail.

Membership retention comes down to subscription fundamentals, understanding what your customer wants, delivering tangible value and delivering a terrific unboxing experience. …Continued