Your CMO is pushing agencies to create better ads and acquire more subscribers. Your CFO is watching processing costs. Your CIO is protecting uptime. Your retention team is trying to reduce churn. Your CEO is holding everyone accountable through the company dashboard. Every one of those responsibilities matters. But none necessarily includes optimizing the complete journey between a customer attempting … Continued
Thriving Launch Podcast talking about Building Customer Loyalty
I was just interviewed on the Thriving Launch Podcast talking about Building Customer Loyalty. If you want to know how to keep your members longer and increase customer value, be sure to listen in here: Thriving Launch Podcast talking about Building Customer Loyalty
[Video] Minimum Churn Membership LiveCast
What if you had a thief break into your home while you were sleeping, creep into your bedroom, take your jewelry and cash, and then leave without getting caught? How upset would you be? Would it disrupt your normal life? How long would you tolerate someone robbing your home every month? Would you set up an alarm system or cameras? … Continued
What Makes Your Members Quit (and how to fix it in one afternoon)
Just because you say your customers are “members,” that doesn’t create a member relationship. In fact, throwing around the “member” word when you are otherwise treating them like customers can make your customer retention worse. This program shows you how to transcend a customer relationship to foster a stronger, longer-lasting member relationship. You’ll learn the differences, and how to build … Continued