Dealing with “overwhelm”

While my alarm is set for 5 a.m. each morning, I often wake by 4 a.m. Those are the trickiest mornings. As I lie there, trying to get back to sleep, I can make all kinds of side deals with myself. I’ll think, “I’ve been lying here 15 minutes, and now I’ve only got 45 minutes until it’s time to … Continued

“Great content” isn’t enough

This has the power to transform everything you do in 2014. Imagine a magic wand that can make all the work you currently do more effective at generating customers and profit. This wasn’t as important years ago when the economy was good. Today, there are far more distractions, and consumers are a lot more discerning about where to spend their … Continued

What Your Customers Really Want

Here are the two possible ways your marketing message will be greeted by your customer: Disengagement; examples are cynicism, not for me, overload, annoying, sameness Engagement; examples are connection, inspiration, reinforces what I believe, trust and credibility, makes me smarter The examples above are a few of the thousands articulated by consumers in a recent Northwestern University Media Management Center … Continued