Your Business Could be Stopped Tomorrow, How You Can Prevent It

What is the one thing that can bring your business to a screeching halt?  I’ve been on the phone with guys who were doing $10 million a year in revenue yesterday, who today are closed, frantic, trying to figure out what to do next. It’s easy to take it for granted once you have it, but it’s the greatest vulnerability … Read More

Double Your Membership Now

Imagine having double or even triple the number of members in your program. What would that mean to your business? Your income? Your future growth opportunities? This (and more) is entirely possible when you Stop Your Members from Quitting. I have a new client who has 689 members with an 11 percent churn rate. With 11 percent of his members … Read More

How to Stop Your Members from Quitting

With all the reasons your members have for quitting, is it any wonder you’re able to keep your members at all? As a matter of fact, while there are many reasons for your members to quit, there are five — and only five — reasons your members will stay. Members stay for … 1. Return on investment — value received … Read More

Using the Power of Exclusivity to Grow Your Revenue

Understanding exclusivity and how it can be used to motivate customers into buying doesn’t make you exempt from its power. In fact, it’s the real reason I’m running the Boston Marathon. I want to be in that exclusive group! There’s no good reason to run a marathon. Yeah, the marathon is 26.2 miles long, but that’s the least of the … Read More

The Secret to Long-term Member Retention is in the Welcome

The single most important time to build a relationship with your member is what is the most overlooked by membership marketers. Everyone wants to talk about their sales letters, marketing funnels, and automated upsells. The new member welcome is rarely discussed but makes all the difference in whether or not your new member gets value from your product and retains … Read More

The Key Element to Creating a Member for Life

The instant the whirring noise begins, the quadcopter leaps from the ground and high into the sky. It’s almost faster than your eye can see. My 15-year-old son, Robert William, was excited to fly his first quadcopter. It’s a light, propeller-driven device that includes a video and still camera. The first Saturday after the drone arrived, we took it to … Read More