Do Free Trial Offers Create New Member Growth or Member Churn?
Within this video you’ll discover:
Do free-trial offers contribute to long-term member growth?
The biggest downfall of programs such as Groupon and what it means for building your membership program.
How to attract subscriber members who are grateful to you and eagerly want to keep their subscriptions.
Leave any comments or new ideas below. I read them all and answer when appropriate.
About Robert Skrob
The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.
3 Comments on “Do Free Trial Offers Create New Member Growth or Member Churn?”
Whenever possible I try to sell membership with a bonus item as an inducement to pay membership on day 1. Either that, or purchase a product that comes with a bonus of membership.
I am not a fan of discounting your membership program as a trial. I’ve found that it encourages people who aren’t serious and devalues your program.
Hi Robert, Thanks for your practical insights on building long term members. We are about to launch our membership site so do not have any members,however I am very interested in learning the best way to engage with and provide solutions to members so that they stay,benefit and profit from their membership investment. A few months ago I invested in your program on building membership websites. I would like to review some of the modules you provided,however I cannot access the program online now. Could you please resend the program so that I can do a refresh of the information. I found it most helpful,particularly for a beginner in the info-marketing business.Thanks again for the information you provide. All the best John Barnett. PS How is the best way to receive a copy of your book Retention Point? I purchased a “kindle” copy from Amazon but due to an unexplained glitch between Amazon Australia and Amazon America I cannot receive it and no one seems to be able to sort it out. The small cost is not woth chasing but I would like to get a copy. John
3 Comments on “Do Free Trial Offers Create New Member Growth or Member Churn?”
Great info Robert. Would you recommend a Low Barrier Offer for a trial period? And are you a fan of the 30-day $$ back guarantee method? Thanks!
Whenever possible I try to sell membership with a bonus item as an inducement to pay membership on day 1. Either that, or purchase a product that comes with a bonus of membership.
I am not a fan of discounting your membership program as a trial. I’ve found that it encourages people who aren’t serious and devalues your program.
I hope this helps.
Hi Robert, Thanks for your practical insights on building long term members. We are about to launch our membership site so do not have any members,however I am very interested in learning the best way to engage with and provide solutions to members so that they stay,benefit and profit from their membership investment. A few months ago I invested in your program on building membership websites. I would like to review some of the modules you provided,however I cannot access the program online now. Could you please resend the program so that I can do a refresh of the information. I found it most helpful,particularly for a beginner in the info-marketing business.Thanks again for the information you provide. All the best John Barnett. PS How is the best way to receive a copy of your book Retention Point? I purchased a “kindle” copy from Amazon but due to an unexplained glitch between Amazon Australia and Amazon America I cannot receive it and no one seems to be able to sort it out. The small cost is not woth chasing but I would like to get a copy. John