For the last 20 years, my focus has been on recruiting and retaining members. After immersing myself in the association world for many years, in 2000 I earned a $7,500.00 incentive bonus from a client because of my successful member recruitment efforts on their behalf.
I immediately invested a big portion of that bonus into purchasing what Dan Kennedy sold as the “Mother-lode” — a copy of every product Dan Kennedy offered at that time. That began my copywriting training program. At the time, I had more than 20 clients, and I was responsible for writing their membership marketing letters, meeting brochures, exhibit promotions, and sponsorship solicitations. I learned a lot about what worked and didn’t work in membership marketing, recruitment, ascension, and retention.
In addition, Dan Kennedy’s materials set me on the path to discovering the world of for-profit membership. Through my own businesses, as well as my clients’, I was able to discover retention secrets within the information marketing world, as well as in subscriptions, newsletters, and even Harley-Davidson® dealerships.
I discovered many similarities between the membership programs that worked, and likewise found similarities among the programs that didn’t. I noticed there was a lot of confusion about what retained members. Even among those with vibrant memberships, these individuals frequently had little to any idea what was working.
Over the last 12 months, I’ve worked with a variety of clients, implementing what I’ve learned from 20 years of study, testing, and implementation within the non-profit and for-profit membership worlds. Through those efforts, over the last year I’ve made several discoveries:
- The rules of membership retention are universal and work for everyone, whether you are marketing to farmers, Harley-Davidson® owners, insurance agents, fitness instructors, internet marketers, church members, household movers, or any other niche or industry.
- Few people who run membership programs have an understanding of what drives member engagement, ascension, and retention. Usually, they are trying to use a “product delivery” model. They create a membership program because they want a series of transactions rather than one discreet sale. Most often, they copy someone else’s program as a model, without knowing if that person was any good at retaining members.
- Most staff members who run membership programs know even less about how to retain members, even if they are delivering great customer service. They serve, but they don’t inspire engagement, ascension, and loyalty. It’s frustrating because they give and they give, and are frustrated when members call to cancel, saying they didn’t get value. It’s disheartening, and as I’ve discovered, there’s a better way.
That’s why in January 2016 I’m launching Membership Revolution Club. If you would like to launch, double, or triple your membership program in 2016, this program is for you. This program is designed to help you and your staff transform your membership program to attract new members, ascend them to higher membership levels, and retain them for years instead of months. My clients have experienced success with my member engagement and retention strategies with continuity programs priced from $49.00 a month to $4,900.00 monthly.
Over the last several months I’ve had to turn down new private clients as I already over capacity. It breaks my heart because I can plainly see the easy opportunities for them to grow their membership programs, but I don’t have the ability to help them one-on-one. That’s why I’m launching the Membership Revolution Club. This program will enable me to help a lot more people grow their membership programs in 2016. And who knows, maybe it’ll catch-on? Maybe this could be a supportive community for those of us who want to grow thriving membership programs.
The information you and your team will learn in this program can have a huge impact on the value of your business and make it a lot more fun and profitable for you in the meantime. For all the details about how the Membership Revolution Club. will benefit you and your team, visit www.MembershipRevolution.club.