How to Treat Your New Subscriber Members to Make Them Fall in Love With Your Program
Leave any comments or new ideas below. I read them all and answer when appropriate.
About Robert Skrob
The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.
6 Comments on “How to Treat Your New Subscriber Members to Make Them Fall in Love With Your Program”
What timing! I have just completed a presentation to a membership site that describes 3 specific direct-mail programs for membership-based businesses, one at sign-up (to satisfy their “hunger” as you so aptly put it), one as part of an attrition-reduction program and one for selling expensive products where e-mail may not be the best way (even though it is the default.
Clearly, we’re in sync with this, which is great. Thanks for sending this video.
Hi Robert, great tips, thanks very much! I have software I rent for monthly fees, and it is slightly different than a membership program that actually has a process for members to work through. I am struggling to relate your hungry-at-the-restaurant examples to me situation. Can you provide a suggestion?
Your new software subscriber has a reason for buying your software. There’s a problem in their life or business.
What is the fastest way you can help him or her solve that problem? How can you make it as fast as possible? Too often we try to teach too much in the beginning. Most iPhone users know only 20% of what their iPhone features. They learn the basics in the store to get them started and then learn the rest as they grow.
How can you get your new member experiencing relief from his or her problems as soon as possible?
6 Comments on “How to Treat Your New Subscriber Members to Make Them Fall in Love With Your Program”
Robert,
What timing! I have just completed a presentation to a membership site that describes 3 specific direct-mail programs for membership-based businesses, one at sign-up (to satisfy their “hunger” as you so aptly put it), one as part of an attrition-reduction program and one for selling expensive products where e-mail may not be the best way (even though it is the default.
Clearly, we’re in sync with this, which is great. Thanks for sending this video.
David Foley
YES! I completely agree. Most marketers feel like their work is done when their new member joins. Instead you know that’s when the job has just begun.
Hi Robert, great tips, thanks very much! I have software I rent for monthly fees, and it is slightly different than a membership program that actually has a process for members to work through. I am struggling to relate your hungry-at-the-restaurant examples to me situation. Can you provide a suggestion?
Great question. Thank you for asking.
Your new software subscriber has a reason for buying your software. There’s a problem in their life or business.
What is the fastest way you can help him or her solve that problem? How can you make it as fast as possible? Too often we try to teach too much in the beginning. Most iPhone users know only 20% of what their iPhone features. They learn the basics in the store to get them started and then learn the rest as they grow.
How can you get your new member experiencing relief from his or her problems as soon as possible?
Does this make sense?
Makes perfect sense, thanks for the response! Now to think how I can implement it 🙂
Great ! Simple! Easily understood! I love your analogy to the restaurant scenario.
Thanks for a simple practice that can be easily applied.