Increasing Your Rate of Opt-ins to Buyers by 156 Percent

Monthly coaching client, Susan Berkley, helps her clients make it big as voice actors. Susan recently asked me to review her marketing funnel.

While she was getting a healthy rate of opt-ins for her free ebook, Voice Over Secrets Exposed: How to Make BIG MONEY With Your Speaking Voice (Without Leaving Your Home!), Susan wanted to increase the number of clients purchasing her $19.95 consultation with one of her “friendly talent advisors.”

This was an important opportunity to address because Susan’s talent advisers are successful in turning a good percentage of those consultations into paid customers enrolled in her $5,500 voice-over training program.

In Susan’s funnel, she had a product up-sale after the prospect opted in for the ebook. Then she invited her prospects to purchase a talent adviser consultation via an email follow-up sequence.

We changed her funnel so that rather than receiving the product up-sale, users were immediately being offered the opportunity to buy a talent adviser consultation. Consultations purchased increased by 156 percent, due to Susan focusing her marketing funnel on her single-biggest opportunity and getting her prospects onto the phone with a talent adviser so they could learn about her higher-value program.

About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.
10X Subscription Growth

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