Monthly coaching client, Susan Berkley, helps her clients make it big as voice actors. Susan recently asked me to review her marketing funnel.

While she was getting a healthy rate of opt-ins for her free ebook, Voice Over Secrets Exposed: How to Make BIG MONEY With Your Speaking Voice (Without Leaving Your Home!), Susan wanted to increase the number of clients purchasing her $19.95 consultation with one of her “friendly talent advisors.”

This was an important opportunity to address because Susan’s talent advisers are successful in turning a good percentage of those consultations into paid customers enrolled in her $5,500 voice-over training program.

In Susan’s funnel, she had a product up-sale after the prospect opted in for the ebook. Then she invited her prospects to purchase a talent adviser consultation via an email follow-up sequence.

We changed her funnel so that rather than receiving the product up-sale, users were immediately being offered the opportunity to buy a talent adviser consultation. Consultations purchased increased by 156 percent, due to Susan focusing her marketing funnel on her single-biggest opportunity and getting her prospects onto the phone with a talent adviser so they could learn about her higher-value program.

About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.