What if you had a thief break into your home while you were sleeping, creep into your bedroom, take your jewelry and cash, and then leave without getting caught? How upset would you be? Would it disrupt your normal life?
How long would you tolerate someone robbing your home every month? Would you set up an alarm system or cameras? Reinforce the doors? Heck, eventually you’d probably even consider hiring someone to stand guard to protect your family and belongings.
If you have monthly member churn, there’s a thief in your business, and it’s a thief you’ve grown accustomed to and perhaps even tolerate. Churn is the rate at which you are losing members each month. Churn is stealing your hard-won members. Every member that quits takes away something you worked hard to get, something you celebrated when you got it, something you invested good money to earn, and something that’s gone forever. Stolen.
There’s no reason to tolerate high churn rates as a fact of membership — no more than you’d tolerate a thief breaking into your home. Yes, there will always be some churn, but it should be minimal. Too many membership programs tolerate churn rates that are far too high. Instead, you can structure your business with a Minimal Churn Membership.
I understand what it feels like to have too much churn. You work hard all month recruiting new members only to find at the end of the month that almost as many (or sometimes more) have quit. Argh! For the last 20 years I’ve been helping people like you create a Minimal Churn Membership.
I’m giving a free LiveCast this month, revealing for the first time my Minimal Churn Membership systems. If you are running a membership program and you’ve had someone quit already this month, register now for my Minimal Churn Membership LiveCast.
About Robert Skrob
