What if you could increase the value of your business from $15 million to $120 million within a year? Heck, I know a lot of us would gladly take either value!

But if you invested 10 years of your life into building a company, it would be a huge life transformation to get the second value, wouldn’t it? Can you imagine that kind of money?

It’s a lot closer than you might think, with a vibrant membership.

I have several clients with membership businesses in the $5 million to $7 million range in revenue. With a monthly churn rate (the number of dropped members in a month divided by the number of members at the beginning of the month) of 10-15 percent, those businesses are worth three to five times their annual revenue, about $15 million. A nice pay day.

But with a member churn rate of 2 percent to 5 percent, one of those same businesses with the same level of revenue would be worth 12 to 15 times its annual revenue. The selling price for that business would start at $120 million. That’s a whole lot better, isn’t it?

If you are going to invest all the time and money into building a membership program, isn’t it worth building one with a lower churn rate?

Decreasing member churn and increasing member growth are surprisingly easier than you’d expect. All it takes is a better understanding of what members really want and not overwhelming them with content.

Prepare to double or triple your membership in 2016 by enrolling in a series of two-hour live online workshops I’m hosting. I’ve designed these workshops specifically for marketers with existing membership programs.

You and members of your team are invited to participate in each workshop. Each session will feature 90 minutes of member growth insights through interactive training, plus a question-and-answer period to ensure you and members of your team have the opportunity to customize each LiveCast Workshop to meet your needs.

For all the details and to reserve your space, visit this site. Check it out today as I’m inviting only 20 membership programs to participate. This will ensure I have time to review your membership program, answer questions and give you the input you need to transform your membership program into a growth machine.

As church marketing expert Larry Osborne often says of churches, “There’s no reason to open the front door until you close the back door.” If it’s time for you and your team to close the back door and grow your membership program, register here.

About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.