What should you include in a new member welcome kit, to maximize retention?
Astonishingly, most subscription businesses that deliver a physical product have no new member welcome kit for their subscribers.
It’s a huge missed opportunity because you’re already shipping your customer something, whether it’s a subscription box, newsletter, or a physical product.
When you do deliver a new member welcome kit, retention improves, you make more money from upsells, and your subscription growth climbs.
This episode of Be Unleavable® Subscription Growth breaks down a new subscriber welcome kit example that’s designed to maximize retention, monetization, and growth