What should you include in a new member welcome kit, to maximize retention?

Astonishingly, most subscription businesses that deliver a physical product have no new member welcome kit for their subscribers.

It’s a huge missed opportunity because you’re already shipping your customer something, whether it’s a subscription box, newsletter, or a physical product.

When you do deliver a new member welcome kit, retention improves, you make more money from upsells, and your subscription growth climbs.

This episode of Be Unleavable^® Subscription Growth breaks down a new subscriber welcome kit example that’s designed to maximize retention, monetization, and growth

Watch Be Unleavable Subscription Growth here.

About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.