Netflix’s explosive subscriber growth continues with each new hit show. However, few subscription businesses emulate the Netflix marketing strategy. Several streaming services have great content. Netflix turns that content into new subscribers.
Most streaming services (and subscription brands) focus on discounts, trials, or other price hooks to attract new subscribers. Or they try to “stack-up” lots of benefits to lure in new customers, the so-called, “Value Build.” Too many of those offers get lost in the noise.
Instead, the smartest subscription businesses emulate the Netflix Subscription Marketing Secret. And, after you see it, it’ll be obvious for you to emulate the secret too.
This episode of Be Unleavable Subscription Growth reveals the Netflix Subscription Marketing Secret hidden in plain sight. We will break down several subscription marketing examples to illustrate how you can use this “secret” to make your subscription marketing more effective.