Scouring the World to Bring You Secrets on Stopping Your Members from Quitting

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Imagine sitting in a small boat with your family, a “captain” and his helper holding the rudder of a small outboard engine, when a creature the size of a freight train leaps from the water and crashes in the sea in front of you. This is the humpback whale. Turns out humpbacks return each year to Puerta Varrata Bay to mate. So that means it was a horny freight train leaping from the water.

We enjoyed the whales. When they surfaced for air, they shot a Yellowstone Ole Faithful Geiser of water from their blow holes. Their lungs must be huge. Then they’d sporadically  disappear only to reappear, leaping out of the water. Other times they’d disappear below the surface and would be gone forever, leaving us at the surface to bob up and down in the waves of the Pacific Ocean.

This trip was courtesy of my clients Bo and Sallie Mitchell. They generously invited me and my family to stay with them at their home in San Pancho, Mexico. San Pancho is a seaside village about an hour’s drive from Puerto Vallarta, Mexico.

Their home is amazing. The bedrooms are spacious, air-conditioned rooms with screen doors so you can sleep to the sounds of actual waves. The kitchen, living area, and pool are all in the open air high on a mountainside jungle overlooking the Pacific Ocean.

Their home includes a concierge service that shops for your groceries, books excursions, and even schedules massages for you during your stay. It’s glorious to walk into your vacation home with groceries (and liquor) waiting for you when you arrive.

Sallie handles the marketing for her home, and the website is almost as beautiful as the home itself, featuring photography and video footage. Check it out for your 2017 vacation at www.casamarazulsanpancho.com. Go ahead, I’ll wait right here while you visit the site. The video of the place will take your breath away. You’ll want to book your vacation right away.

Good thing I got a lot of rest in Mexico, because January has been crazy. I accepted two new clients, together with two Fast Implementation Days. One of my new clients is Money Map Press, the largest financial publisher in the country. I have a series of calls scheduled with two editorial teams. I’ll walk one team through creating a new onboarding program for new customers for a product to lower refunds and increase renewals. The second team will create monthly editorial content that has personality and connects emotionally with readers for improved retention. I’ll have examples to share with you over the next few months that you can deploy to improve your own membership programs.

As you grow in 2017, if you’d benefit from having someone help you with tactics to stop your members from quitting, and/or with creating project timelines and plans for your team so time and attention is focused on your most important opportunities for improvement, it all begins with a call. You can schedule a complementary introductory call by visiting www.RobertSkrob.com/membership. During this call, we’ll create a plan to stop your members from quitting and to hit your 2017 recurring revenue goals as quickly and efficiently as possible. I look forward to speaking with you.

About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.
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