The Cause of Retention Deficit Disorder

For Retention what is the story of your customer; not just the avatar, but the difference between what she is and what she wants to become?

Just this week a prospective client told me, “When I recruit more new members, it just means I lose more next month.”

This is a common symptom of Retention Deficit Disorder. And I’ve got the cure.

In June 2019 I delivered a presentation at the famous SAM event at Las Vegas. Each session was 18-minutes, with strict guidelines specifying a 2-minute introduction, 14-minutes of content and 2-minute conclusion.  This was the first time I’d presented in that format. And, I was doing it live in front of a huge theater packed with business owners who had two days of presentations with which to compare me with. I was nervous.

My topic focused on this exact problem, Retention Deficit Disorder. I dug out the video to share with this client and her team. After re-watching it myself I decided to get your feedback.

CLICK HERE to let me know what you think.

This episode of Be Unleavable® Subscription Growth reveals the mistakes that cause Retention Deficit Disorder and the steps to take to cure it.

Watch Be Unleavable Subscription Growth here.

About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.
10X Subscription Growth

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