Just this week a prospective client told me, “When I recruit more new members, it just means I lose more next month.”
This is a common symptom of Retention Deficit Disorder. And I’ve got the cure.
In June 2019 I delivered a presentation at the famous SAM event at Las Vegas. Each session was 18-minutes, with strict guidelines specifying a 2-minute introduction, 14-minutes of content and 2-minute conclusion. This was the first time I’d presented in that format. And, I was doing it live in front of a huge theater packed with business owners who had two days of presentations with which to compare me with. I was nervous.
My topic focused on this exact problem, Retention Deficit Disorder. I dug out the video to share with this client and her team. After re-watching it myself I decided to get your feedback.
This episode of Be Unleavable® Subscription Growth reveals the mistakes that cause Retention Deficit Disorder and the steps to take to cure it.