Over the last several months, Jim Augustus Armstrong has been building a nice inventory of client success stories. Although he wanted to incorporate them into his sales funnel, the typical “Success Stories” booklet didn’t make sense to him.
Jim created a special issue of his newsletter, featuring his client success stories within the first 8 pages. Then he used the final 4 pages to present his offer. This change allowed Jim to add four new members to his monthly coaching program, and these were members from an existing list that had already received his other marketing efforts.
If you’d like to study Jim’s approach to presenting case studies as a sales presentation, you may download a copy of his newsletter here: http://bit.ly/JAACore3SalesMagazine.