How do you reactivate your churned subscribers? Do you have a campaign inviting past subscribers to rejoin your subscription? If not you are missing out on a huge opportunity.
Rather than accepting a cancelation as a rejection, assume cancelations means, “not yet.” Let’s juice up your offer to help your subscriber make the leap back into your subscription program.
Most subscription businesses lump past subscribers in with unconverted leads, if they communicate with them at all.
When done well, reactivation campaigns can have a large positive impact on your subscription growth. And, once set up, it’ll continue to work to grow your recurring revenue for months.
This episode of Be Unleavable Subscription Growth breaks down the five elements of subscriber recovery campaigns. This is a lucrative subscriber growth system EVERY subscription business should be using to maximize growth.