Your Subscription Metrics Suck

Subscription Metrics Suck

Comparing your churn rate, ARPU, or other metrics to a mean for your industry type is noise without signal. Just because someone can calculate a mean, doesn’t mean that number is meaningful when trying to manage your business.

This video reveals:

· Why churn rate is pointless and what to calculate instead.

· The Golden 100 that makes or breaks your LTV.

· A win, win, win scenario that’s actually a tragedy.

· Your new subscription metrics dashboard and how to read it.

· Subscription metrics focused around your MRR growth goals.

This episode of Be Unleavable Subscription Growth helps subscription businesses move beyond slowing growth rates by focusing on the subscription metrics that drive growth rates.

Watch Be Unleavable Subscription Growth here.


About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.
10X Subscription Growth

2 Comments on “Your Subscription Metrics Suck”

  1. Good Morning Robert,
    I spent my morning revisiting the Information Marketing Business book you authored some years ago. I’m surprised to find that the site, the fb site and any mention of the industry is still around. What happened with that? I’m very interested in becoming an information product creator but am a bit nervous since I can’t find proof of concept. Why did you move on to other things?

    1. Dear Mike,

      Thank you for reaching out.

      The Get Rich Guide to Information Marketing second edition from 2011 is a great book. I still have people reaching out to tell me about the business they launched because of it.

      As far as the Information Marketing Association, in 2012 I was offered a deal I couldn’t refuse to sell it. The buyer was putting big money behind a mainstream marketing effort that could have scaled that business far beyond my resources.

      Within days after the sale closed, the CEO,of the acquiring company was fired and replaced. The new CEO had totally different priorities. Membership dwindled over the years and the IMA was retired a couple of years ago. There had been no new content since I sold.

      The book is solid. The links are dated and broken but the content is still relevant.

      Keep in touch and I hope to meet you someday.

      Be Unleavable.

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