Comparing your churn rate, ARPU, or other metrics to a mean for your industry type is noise without signal. Just because someone can calculate a mean, doesn’t mean that number is meaningful when trying to manage your business.
This video reveals:
· Why churn rate is pointless and what to calculate instead.
· The Golden 100 that makes or breaks your LTV.
· A win, win, win scenario that’s actually a tragedy.
· Your new subscription metrics dashboard and how to read it.
· Subscription metrics focused around your MRR growth goals.
This episode of Be Unleavable Subscription Growth helps subscription businesses move beyond slowing growth rates by focusing on the subscription metrics that drive growth rates.