Direct to consumer subscription businesses saw a large increase in new subscribers during 2020.
Is that growing coming to an end? Or worse, is it reversing.
New research reveals that 41% of Americans say they have an active subscription when 47% reported they were active subscribers last year.
This episode of Be Unleavable Subscription Growth dives into the data behind these headlines to see who is subscribing and why. You’ll get important insight into who is subscribing and I’ll share some contrasting data for your enjoyment.