In the last five weeks, I’ve been blessed with the opportunity to review more than 27 membership and subscription offers for my clients. These have been for financial publishers, business opportunities, subscription boxes, monthly newsletters, magazines, SAAS, and even one political organization. The consistent problem I’ve had to explain 27 times now is that there’s no transformation. No one is … Continued
Stopping Your Members from Quitting and Growing Monthly Recurring Revenue as Quickly and Efficiently as Possible
The whole time my wife and I were training for the Boston Marathon this April, we committed to diversifying our workouts. Our goal was to enjoy running Boston, then begin training for a triathlon. At the time, this sounded really prudent. Rather than running 40–50 miles a week in marathon training, we’d swim a few days a week and also … Continued
Your Members Are Already Overwhelmed by Free Media — This Is How You Get Them to Maintain Their Subscription to Your Materials
You are falling behind. Every minute, 500 hours of video is added to YouTube. It would take you more than three weeks just to watch that minute’s worth of YouTube uploads . How are you going to keep up with all the cat memes, new music videos, and funny clips from late-night talk shows,plus, find time to learn something useful? … Continued
Put Your Fastest Win First and You’ll Get a Member That Stays for Months or Years Instead of Days or Weeks
Memberships and subscriptions are some of the hardest products to sell. Your marketing gets me excited about a problem, promises that you’ve got a solution, and just when I’m ready to buy what you have to solve my problem, you explain you are going to give me the solution in installments over the course of several months. I want a … Continued
A Confused Mind Causes a Canceled Member; Clarity Stops Your Member from Quitting
“You should author a book on member and subscriber retention.” This is what I’ve heard from my book agent, as well as several clients. I’ve authored five books already on other marketing topics, so writing one more book wouldn’t be difficult. But writing the book is a small part of a book project. For my first book, I invested more … Continued
Your Selling Begins After Your New Member Joins Your Membership Program
“You wake up and see your gardener tending to your gardens. You play golf if you want, tennis if you prefer, or, if you feel like taking it easy today, meet some friends for coffee. You don’t have to rush to work. Your team is taking care of every detail, including mailing your distribution checks regularly, as you’ve long since … Continued
Halting Your Own Success
“If I wear that shirt, some kids may make fun of me.” But then he answered himself by saying, “They may or may not. There’s nothing we can do about what they choose to do; we can only control ourselves.” My son, Robert William, is a junior in high school and he’s participating in student government. Everyone in student government … Continued
How to Compete Against “Free” to Grow Your Paid Membership
Although I read two to three books a month, the backlog of books I have yet to get through is huge! Heck, I buy a couple of books each month, clients and friends send me more … Every month that goes by, I get further behind in the list of books I need and desperately want to read. Beyond all … Continued
From Cradle to Nightclub in the Blink of an Eye and When It’s the Right Time to Stop Your Members From Quitting
Twenty-one years is gone in the blink of an eye. My wife and I took our daughter, Samantha, to Nashville for a long weekend to celebrate her 21st birthday. It feels like she was born just a year or two ago. Now she’s an adult. When my wife, Kory, got pregnant, we owed more money than we earned in a … Continued
Subscription Insider adds column on membership retention and it’s written by your favorite retention expert, ME!
Subscription Insider, the foremost publication on the subscription economy, the membership economy and increasing monthly recurring revenue, the Subscription Insider now has a regular column focused on membership retention. You’ll be excited because you’ll get to read more from me! Yes, steady yourself. I know it’s exciting and it gets better. Subscription Insider is my go-to resource for the insider … Continued