Summary: Overwhelmed prospects don’t take action. Most subscription marketers overwhelm prospects by including a long list of features and benefits within lead generation advertising. Meanwhile, the most successful subscription brands focus their advertising on one key benefit. Increase your subscription revenue growth by focusing your lead generation ads on one benefit to generate traffic to your subscription sign-up pages. Then, … Continued
The real money in a subscription business is not in getting new subscribers, it is in keeping them and increasing their value. They might visit if your sales process is good, but they’ll only stay if your content is truly engaging and you are communicating with them in an entertaining and engaging way.
Jim Sinkinson founded Infocom Group in 1980 and sold it in 2015. The company produced online data services, newsletters, webinars, books, special reports, ad-based media, live professional development conferences and seminars for the PR/corporate communications market. Continued