The streets of Mumbai, India, are a lot different than the hills of Tallahassee, Florida. The crowds are like walking through Disney World minutes after the fireworks end, but for 24 hours a day. Yes, even when I went outside for a run at 6 a.m., the streets were busy with pedestrians, cars, and bicycles. India has a powerful economic … Continued
The Benefits That Drive Member Retention and Fast-Recurring Revenue Growth
I just heard the most ridiculous statement from a subscription economy* owner who should know better: “The value of what I deliver to my members drives retention.” The value of what you deliver is less than 20 percent of the reason your member renews or not. There’s a value- and quality-driven brand within the motorcycle industry, Honda. The quality of … Continued
Delivering Digital Product That Engages and Retains
When a customer spends $500.00, $1,000.00, or even $5,000.00 and the only “product” they receive is an email with access to a web page, they will likely become disappointed — unless that web page is designed with customer success in mind. A monthly client since May of 2014, Michael Rozbruch has launched several successful products. Up until now, though, they … Continued
The Monthly Benefits That Retain Members for Years Increasing Your Retention and Recurring Revenue
It’s not easy bringing you all this great member retention insight. Just last month, I spent a week in Northern California meeting with two clients. I was at the beach a full week for the Florida tourism marketing industry. And, at the end of October, I traveled to Mumbai to work with an Agora Global affiliate on subscriber engagement and … Continued
Four Reasons Subscription Boxes Fail and How to Grow Your Subscription Recurring Revenue
Subscription business are growing 19 times faster than the S&P 500. The most obvious attraction to entrepreneurs is the subscription recurring revenue. This makes the subscription economy the single fastest-growing business model today. And within the subscription economy, the fastest-growing segment are subscription boxes. With new subscription box offerings each week, the segment has grown by more than 50 percent in just the last few months.
Subscription boxes are hot. Even Walmart is looking at getting into the game by meeting with Birchbox. The rumors are swirling that Walmart will buy Birchbox to get into the subscription business themselves. Continued
Believe It or Not, You Can Grow Your Recurring Revenue Without Adding New Members, Plus Enjoy These Advantages
I have two clients that add, on average, the same number of members each month. One client just came on board, and has been holding steady at a respectable 15,000 members for the last three years. My other client has been with me for three years and is at over 50,000 members. The only difference between these two memberships is … Continued
Big Transitions Often Force a Renewed Focus on Membership Retention and Growth
The toughest part of dropping our son off at college is that we miss having him around. Now, Kory and I have our home to ourselves again. It’s a lot simpler to shop for groceries, and preparing meals is easier when you are cooking for two. And while we certainly talk a lot, our son was another good conversation starter. … Continued
Subscription Business Experts Reveal What It Takes to Grow Your Monthly Recurring Revenue
The Membership and Subscription Growth Podcast is now on iTunes, Google Play, and Stitcher! This podcast will help you attract new subscriber members, keep them longer and grow a vibrant tribe. You’ll learn easy-to-implement shortcuts for fast membership and subscription growth. You’ll discover how to get more new members to join and what to deliver that improves membership retention and … Continued
