I remember, early in my monthly continuity days, waking up on the first of the month, looking at my Blackberry, and seeing hundreds of emails from my credit card processor — one for each transaction, indicating all of the credit card pre-approved subscription payments getting processed for the month. It was a moment of sweet appreciation. Even now, as I … Continued
I Hate Churn, and You Should Too
Graduations are an amazing opportunity for reflection. For starters, they last for at least three hours once they begin. And my family has to arrive at least an hour early to make sure we get a good seat, near the front. This gives you plenty of time to think. As I mentioned a couple of months ago, our son, Robert … Continued
Does Your Membership Work for You or Do You Work for Your Membership?
Within a year of working in the membership industry, I knew this was the career for me. No business comes close to the opportunity that the subscription membership business provides. During my first year working with a company that consulted with membership organizations, I’d come across these older people, in their 60s, making great money and working part-time hours. They’d … Continued
Why Subscribers Join and What Keeps Them From Quitting
Have you heard about those OPEC meetings where leaders from oil-producing nations agree to production rates to control the price of oil around the world? Have you ever wondered what those meetings are like? Is everyone at these OPEC meetings sitting on chairs made of solid gold, speaking while a team of servants fans them and feeds them grapes? Or … Continued
Datebox Subscription Secrets for Reducing Churn by Creating Strong Customer Engagement
This is pitiful. The largest growth sector of the subscription economy knows the least about how to connect with new members and stop subscriber churn. I’m so dedicated to helping you stop your members from quitting that I go to great lengths to bring you the strategies and tactics that’ll reduce your subscriber churn rate and grow your membership. This … Continued
Are You Doing Enough to Stop Subscriber Churn?
I hate subscriber churn. Each time a member quits feels like a personal rejection. And it is! I’ve been marketing memberships for more than two decades. And when I see a client report with higher churn than their product value deserves, it makes me angry. Even if it’s a client prospect that I haven’t worked with yet, I still take … Continued
Why Do Members Refuse to Do Anything With the Materials You Give Them and Then Quit Their Membership?
It makes me so mad. Customers opt-in, review my sales message, talk to my people and choose to buy. Then they do NOTHING and quit. Some even have the gall to criticize the program when they did nothing with what I sent to them. I can see they never opened their emails or logged into their member dashboard. Argh! I’ve … Continued
How to Communicate Your Benefits in a Compelling Way so Members Want and Appreciate What You Deliver
“What are the benefits I can offer to stop members from quitting?” is the most frequent question I hear. Yet, for the most part, the benefits these clients deliver to their members are just fine. But there’s usually a huge problem in the way benefits are communicated. You may have an understanding of your benefits, how they’ve helped other members … Continued
Retention Training to Stop Your Members from Quitting
I may have to seek therapy. My son, Robert William, has chosen to attend the University of Florida to become a … I can’t write it. Their mascot begins with the letter G. Ugh! I graduated from the superior school within the state, Florida State University. My favorite daughter is set to graduate from Florida State this December. She followed … Continued
The Secret for Faster Recurring Revenue Growth, Invest More on Member Retention
It’s been exhilarating working with several $100 million — and larger — publishers over the last couple of months. These companies spend millions of dollars on member acquisition. They track their numbers and know what’s working — and what’s not — within their marketing and sales funnels. Some have weekly training seminars for copywriters. They get together, analyze promotions that … Continued