Choosing what to focus on

An IMA member from the UK faced a problem many info-marketers share, too many choices, not enough focus. Here is his question: Robert, I’ve run design businesses for the last 26 years—had great times in the good ol’ days with sales of over half a million dollars. Right now, because of the economy and through deviating into marketing consultancy, it … Continued

Finally Revealed: The Trifecta of Lifelong Member Retention and the Process for Implanting It Into Your Members’ Brains

How can I keep my members longer?

Your motivation for creating a better onboarding product is to boost lifetime member revenue with upsells, longer retention, and referrals. And I’ll show you how to do all of that within the next 1,800 words or less. While your motivation is for your benefit, as you create your onboarding, it’s critical that your primary focus be on delivering a transformation … Continued

Can there be too much “good service?”

I can clearly remember thinking, in 2008 as our country entered the recession, “maybe I’ll finally be able to get some decent service in a restaurant.” While high employment and rising home prices gave American’s the highest disposable income in history, it made fewer people the motivation to provide great service.  After all, with so many people dining out the … Continued

Busting past real limitations

Let me set the record straight on limitations. You and I have real limitations. Anyone telling you that you can live in a world without limitations is trying to delude you—or has already deluded themselves. For instance, there are only 24 hours in a day. You need food and shelter to survive. These are limitations. Also, each of us has … Continued

Make sure you have all of the facts

What if you kept 85 percent of your continuity members from one year to the next? Most for-profit marketers would consider this to be a spectacular success.  With my association clients, I’d be fired if I produced those poor results. If you are losing 15 percent of your members each year you’ll has none left within 7-months.  You can’t build … Continued

10X Your Walk Away Money

What if you could increase the value of your business from $15 million to $120 million within a year? Heck, I know a lot of us would gladly take either value! But if you invested 10 years of your life into building a company, it would be a huge life transformation to get the second value, wouldn’t it? Can you … Continued

56% more revenue, without an increase in marketing

You’ve been told for years to examine when your members drop-out of your continuity program.  Then, right before the month with the highest member drop-out rate, give them a gift, such as food, to encourage them to retain their membership.  The thinking is that this gift will create goodwill and trigger the Law of Reciprocity so the member sticks with … Continued

Benefits That Retain Continuity Members for Life

I hear comments like these all the time: “Members tell me there’s just not enough value to justify their monthly continuity.” “Why should members continue paying when they can get the information for free on the internet.” “Members tell me it’s too expensive, we’ve got to give them more value.” Most continuity marketers do one of two things to solve … Continued

Fewer than 12% of your members will stay for 2 years…

Would you believe that 88% of continuity programs average retention is less than 2-years?  This isn’t a statistic you hear from the gurus selling courses on how to create continuity programs.  The whole point of building these subscription and coaching continuity programs is to build a steady income, revenue you can count on and budget for each month.  If members … Continued