How to Accelerate Your Subscription Growth – Insight and Advice from Zuora
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Essential KPIs for Monitoring the Health of Your Subscription Program
Each year when I visit the doctor for my annual physical, the blood test results come back in a multi-page report detailing blood cells, cholesterol, liver enzymes, and more. A human body requires dozens of interconnecting systems to work properly and be healthy. Same with subscription programs. Subscription programs often reach out to me when they’ve hit an invisible ceiling. … Continued
Why Donald Trump Won’t Make America Great Again and Neither Will Trump’s Critics
Donald Trump identified a silent movement of fear and loathing within white America that delivered him to the White House. But, Trump didn’t invent fear-based movements; he’s simply a current practitioner. There’s evidence that fear has been used to lead and control people since the beginning of human history. The primary purpose of public crucifixions for Roman emperors was to … Continued
You Don’t Have to Fight Churn Alone, Instead Create a Community
How many times have you picked what looked like the fastest line at the grocery store, and it turned out to be the slowest? Argh! Isn’t it frustrating? Today we are in the “subscription economy” or the “membership economy.” Growing a subscription business is the fastest way to scale a successful business. Or so it may appear at the outset. … Continued
3 Biggest Lessons of 2nd Quarter of 2017 To Help Stop Your Members From Quitting
I had the pleasure of visiting Bonn, Germany, for full week to work with the team at VNR Verlag für die Deutsche Wirtschaft AG. I conducted a seminar on Monday with more than 50 members of the team. Then, Tuesday through Friday, I conducted workshops with nine different publishing divisions from family magazines, health, financial, and technology publications. While everyone … Continued
How Much Money Do Failed Credit Card Transactions Cost You Each Month?
I remember, early in my monthly continuity days, waking up on the first of the month, looking at my Blackberry, and seeing hundreds of emails from my credit card processor — one for each transaction, indicating all of the credit card pre-approved subscription payments getting processed for the month. It was a moment of sweet appreciation. Even now, as I … Continued