What’s more important for you? To recruit more new members or to work on retaining the members you have before you add more new members?
Many tell me that they want to add new members now, and then as they grow, they’ll improve their member retention. You know what, in some situations this makes perfect sense. I’ve been working with one of my clients this year on building member recruitment programs. Although his business would be better if he had better retention, we have focused on recruiting new members. After all, there’s no reason to perfect a program we can’t sell. But once you are past the testing phase, then it’s time to improve.
Larry Osborne, an expert in church marketing, is famous for saying, “There’s no reason to open the front door until you close the back door.” What he means is that until you are keeping the families already in your church membership, there’s no reason to spend a lot of money marketing for new members. He’s not anti-marketing, just pro-retention, like me.
I’m not asking you to believe me. Why not try my strategies for yourself and see if they generate money for you?
I’m hosting a webinar next week, on October 20th. I will outline how several of my clients are creating membership programs that deliver the luxury and performance you expect from a well-engineered program.
Here are the details for this program:
Member Retention Secrets
How to Keep Members in Your Monthly Subscription and Coaching Programs for Years Instead of Months
Are you tired of losing as many members as you add each month? Are you overwhelmed by the monthly task of fulfilling everything you promised your members? Do members quit, accusing your program of not working—without even trying the tools and resources you provided?
This webinar reveals how to solve these frustrations and more, including:
- Why your members drop out so quickly, and the simple change you can make to get your members engaged in your program and to the point of success.
- How you must deliver a lot LESS value to keep your members LONGER.
- The ways your members change while they are in your program, and how to speak differently to long-term members as opposed to new members.
- Easy ways to deliver value that take little-to-no time on your part, but retain members for years and even decades.
- The secret to leading the “Membership Lifestyle,” with a growing list of subscribers who recruit new members and provide content to grow your program, generating more revenue for you, along with giving you the time to enjoy it.
If you are tired of losing members as fast as you add new ones, enroll in this webinar to discover the easy way you can transform your program into a member retention machine.
This webinar includes five case studies where I reveal exactly what to do to transform your high monthly churn rates into high-performance member retention.
I’m offering this webinar because I’m frustrated with poor-performing membership programs. There are more than 200,000 associations employing more than 1.5 million people within the United States. These organizations recruit and retain hundreds of millions of members and have been doing this for hundreds of years. They know a lot about membership, and I’d like to share these insights with you.
Plus, when you register I’ll share a report with the same member retention secrets I’ve been implementing with my private clients over the last 6 months to achieve tremendous results. It’s a brief document titled Member Retention: Why most membership programs fail and how to boost your member retention from weeks to years.
If you’d like to keep more of the members you are losing each month but don’t know where to start, this can give you several quick wins that will immediately improve retention. Just follow the steps I outline and you’ll be light-years ahead of anyone else.
If you’ve been working on retention for years and think you have it down pretty well, this will give you a scoreboard to judge your program’s performance as well as a few ideas you may not have thought of that can help you retain more of the members you recruit.
Member Retention is free. Just register for the webinar by clicking below:
Yes, Robert, register me for your Member Retention Secrets webinar right now!