NYT, WSJ and WP Research Insights

Subscriber Research Insights

How does the New York Times retain subscribers after the huge increase in 2020? Growth only comes from retention. Even though there’s a news event that draws readers, those readers must become subscribers and continue paying their subscription for your subscription to grow.

The New York Times and news media around the world have experienced a tremendous growth opportunity. The way they turned that short time spike of interest into long-term subscriber growth is something all of us can learn from.

This episode of Be Unleavable Subscription Growth reveals lessons learned by the largest news media brands in the world. We will break down numbers behind the growth, several lessons learned and the keys to improving your own subscriber acquisition and retention efforts.

Watch Be Unleavable Subscription Growth here.

About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.
10X Subscription Growth

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