How can you get engagement within an online member community, without creating a mob of customers who try to tell you how to run your business?
When launching a new subscription offering, it feels so simple to add an online subscriber community. It feels like an easy win.
Actually, it’s a dangerous trap to fall into, and If you’re considering launching a new subscription program, avoid including a community at start-up.
I’ve found it doesn’t increase subscriber acquisition rates. And as you’ll see in a moment, it makes your subscription business a lot more complicated to operate.
If you already have a community, I know your frustration and pain.
You are somewhere between a community that’s not engaged, few posts, and even fewer comments on posts.
And at the other extreme, you have another type of problem – an active community usually includes individuals who believe they know better than you how to run your business, and they aren’t shy about posting their opinions on your community, to rally your customers to attack you!
This episode of Be Unleavable® Subscription Growth reveals the keys to creating an engaged community that works WITH you, to grow your subscription recurring revenue.