Why do so many subscribers quit without ever consuming anything they purchased through your subscription? Subscriber engagement is the #1 key to retention. Someone who isn’t using their subscription is very likely to cancel that subscription.
Every subscription business must have a plan for getting subscribers engaged and using what they deliver. Subscriber engagement and retention systems are as important as subscriber acquisition. Because acquisition is worthless if subscribers quit as fast as they join.
The key is to give your new subscriber simple steps to begin while also showing the big benefits they will experience when they use your subscription program. Let me show you some examples.
This episode of Be Unleavable Subscription Growth shows you several examples of subscriber onboarding designed to give new subscribers a simple way to start while enticing them with the huge benefits they will experience within the subscription program.