Why do so many subscribers quit without ever consuming anything they purchased through your subscription? Subscriber engagement is the #1 key to retention. Someone who isn’t using their subscription is very likely to cancel that subscription.

Every subscription business must have a plan for getting subscribers engaged and using what they deliver. Subscriber engagement and retention systems are as important as subscriber acquisition. Because acquisition is worthless if subscribers quit as fast as they join.

The key is to give your new subscriber simple steps to begin while also showing the big benefits they will experience when they use your subscription program. Let me show you some examples.

This episode of Be Unleavable Subscription Growth shows you several examples of subscriber onboarding designed to give new subscribers a simple way to start while enticing them with the huge benefits they will experience within the subscription program.

Watch Be Unleavable Subscription Growth here.

About Robert Skrob

The problem with subscription membership programs is that members quit, I fix that problem. For more than 20-years I have specialized in direct response marketing for member recruitment, retention and ascension in diverse subscription members environments including non-profit associations, for-profit publishers/coaching, subscriptions and SAAS companies. For an evaluation of your current churn rate and how I can improve it, contact me here. I discover there are often two or three quick wins you can implement within a week to lower churn immediately, let’s talk about your quick wins.