Too often mapping your subscriber journey fails to deliver increased lifetime value. It’s because most subscription experts focus on the wrong thing.
They focus on mapping out the product and what subscribers should do to consume it. That may or may not increase consumption, but it does little for increasing subscriber LTV.
When you optimize the purchases subscribers make, both of your core subscription offerings, cross sells, upgrades, and other product offerings, now your focus is on what matters, delighting your customer so much she is willing to make additional purchases.
Within this episode of Be Unleavable Subscription Growth, I’ll show you an example of a subscriber cash flow journey that you can follow and use within your own business to increase your LTV.