Most of the people I ask tell me they have a great relationship with their customers. Their customers get great results and love their products. No one wants to believe the opposite is true. Your member churn rate is a direct measurement of the relationship you have with your new members. If you have a high churn rate, you are … Continued
The Ugly Truth about Planning
I never thought my son would take a shop class. When Robert was in 8th grade his schedule was determined by the science and math classes he wanted to take, so he was forced to take an elective for 4th period. Although he would have preferred to take keyboard or some other music class, those weren’t offered at that time, … Continued
Multiply the Value of Your Business by Eight!
What if you could increase the value of your business from $15 million to $120 million within a year? Heck, I know a lot of us would gladly take either value! But if you invested 10 years of your life into building a company, it would be a huge life transformation to get the second value, wouldn’t it? Can you … Continued
Double Your Membership at Half the Cost
Imagine having double or even triple the number of members in your program at the end of next year. What would that mean to your business? Your income? Your future growth opportunities? This (and more) is entirely possible when you improve your member retention rates. I have a new client who has 689 members with an 11 percent churn rate. … Continued
Engagement Secret: Never Underestimate the Level of Detail You Must Provide in Your Training
With all the bickering between candidates vying for president of the United States I’m surprised no one has mentioned the national travesty of selfie sticks. Yes, that’s right — I’m anti-selfie stick. They should be illegal; anyone caught using them should have their selfie stick and phone confiscated on the spot.
The Most Common Membership Lie
I just finished a conversation with a membership marketer. His monthly churn rate is 10 percent. This is the percentage of members who are canceling their memberships each month. When I reviewed the numbers with him, I helped him discover that 60 percent of his members are dropping out within four months. Yes, you read that correctly, 60 percent! And, … Continued
What’s important is what’s important to them
A package of dead fish is an ominous sign that Luca Brasi has been killed and is “sleeping with the fishes” in The Godfather movie. A dead fish delivery can also mean other things, some of which may be even creepier. My friend Cheryl was a lobbyist in Washington, D.C. She had grown up in Florida, and her parents sometimes … Continued
Putting on the Miles to Grow Memberships and Build Stronger Communities
In the last four weeks I’ve only been at my desk in Tallahassee for four days. I’ve been putting on the miles lately. All so I can learn how to better teach you how to retain your members.
How a Great Launch Destroyed a Business
Before I succumb to the Thanksgiving and Christmas season, I’ve got one final scary Halloween story for you. You’d think that if you were an info-marketer attracting nearly 100 people to your $997.00 per seat seminars, selling out two 18-person $10,000.00 per person coaching groups, that your money problems would be over. Well, that’s a trap and you’d be wrong. … Continued
Why You May Be Self-Destructing Your Successful Business and Life
I’m a recovering couch potato. When I started running five years ago, my goal was to run three miles without stopping. I’d never run more than half a mile, so three sounded like a huge stretch. My wife and I are now preparing to run in the 2016 Boston Marathon. I don’t enjoy driving 26 miles, much less running it! … Continued