“If I wear that shirt, some kids may make fun of me.” But then he answered himself by saying, “They may or may not. There’s nothing we can do about what they choose to do; we can only control ourselves.” My son, Robert William, is a junior in high school and he’s participating in student government. Everyone in student government … Continued
How to Compete Against “Free” to Grow Your Paid Membership
Although I read two to three books a month, the backlog of books I have yet to get through is huge! Heck, I buy a couple of books each month, clients and friends send me more … Every month that goes by, I get further behind in the list of books I need and desperately want to read. Beyond all … Continued
From Cradle to Nightclub in the Blink of an Eye and When It’s the Right Time to Stop Your Members From Quitting
Twenty-one years is gone in the blink of an eye. My wife and I took our daughter, Samantha, to Nashville for a long weekend to celebrate her 21st birthday. It feels like she was born just a year or two ago. Now she’s an adult. When my wife, Kory, got pregnant, we owed more money than we earned in a … Continued
Subscription Insider adds column on membership retention and it’s written by your favorite retention expert, ME!
Subscription Insider, the foremost publication on the subscription economy, the membership economy and increasing monthly recurring revenue, the Subscription Insider now has a regular column focused on membership retention. You’ll be excited because you’ll get to read more from me! Yes, steady yourself. I know it’s exciting and it gets better. Subscription Insider is my go-to resource for the insider … Continued
Is There Any Way to Lower High Churn Rates, or Should You Just Go Get More New Members?
I’m attacked! I’m criticized and targeted because I work with my clients to make it easy for their new members to implement what they buy. Others suggest that it doesn’t matter. That it’s a waste of time. And, that there will be people who never do anything. “Instead,” they say, “you should focus your attention on the handful of self-motivated … Continued
Maximize Member Excitement to Stop Your Members From Quitting
“I can’t even get them to return my call.” If I’ve heard it once, I’ve heard it a million times. It’s the telltale sign of a membership marketer who has a member with an expired credit card. They’ve been a member for months, but now they’re getting canceled because their monthly charge didn’t go through. The team emails, calls, and … Continued
The Cult of Tidying Up and What It Reveals for Stopping Your Members from Quitting and Turning Them Into a Vibrant Tribe
Look at the clothes in your closet. Are your clothes happy? Or are they squished and poorly kept? How about the clothes in your dresser? Does everything have its own space, or are your clothes squeezing out of the drawers? Marie Kondo’s book, The Life-Changing Magic of Tidying Up has sold more than 8 million copies and has been on … Continued
Do You Give Members What They Expected or Do They Quit?
Is this what your member says when he receives your email? “Yeah, I was hoping for an email. It’s been too long since I received one of those. I’m excited to finally get one.” Nope. Your member never says this to himself. Instead your member sits down to his email with the mindset of, “How can I get this cleaned … Continued
Why I’ve Given Up Facebook Until After the Election, and What ‘Pokemon Go’ Reveals About Stopping Your Members From Quitting
I’ve decided to give up on Facebook. I can’t look at it anymore. Does everything have to be a flaming argument about the election? Even my closest friends have become lunatics about their chosen presidential candidate. I’ve long-since learned political discourse on Facebook is a total waste of time. But when I see an ignorant post, it just burns me … Continued
The simplest way to get customers
I have a coaching client who is working as hard as anyone I know. Yet, he isn’t getting the results his hard work deserves. And, when I suggest changes he’s SO busy keeping up with his current commitments it’s a challenge to implement anything new. In many third world countries children have to walk an hour in the pre-dawn darkness … Continued