Unless you have a sales process that reliably generates new members, there won’t be any members to retain. While a lot of clients come to me because they have retention problems, I’m most often creating front-end marketing systems. When you recruit new members into your membership with the right type of offer, they are much easier to retain. More money … Continued
Scouring the World to Bring You Secrets on Stopping Your Members from Quitting
Imagine sitting in a small boat with your family, a “captain” and his helper holding the rudder of a small outboard engine, when a creature the size of a freight train leaps from the water and crashes in the sea in front of you. This is the humpback whale. Turns out humpbacks return each year to Puerta Varrata Bay to … Continued
The Fastest Way to Grow Monthly Recurring Revenue
I knew it all when I was 28 years old. What’s better, I could do it all as well. But before my 31st birthday, I was completely burned out. Although I earned a master’s degree in accounting with an emphasis in taxation from Florida State University, and passed the CPA exam to become a CPA, I only practiced as an … Continued
Your Member Has 34 Reasons to Quit Your Membership — What are You Doing Today to Stop Them?
Your subscriber member has a new reason to quit every day. Even if you send an email each day, your member may only read that message for 10 minutes. This means you have 10 minutes each day to stop your member from quitting. Your member has 23 hours and 50 minutes each day to find a reason to quit. Every … Continued
Your Prospective Member Doesn’t Want Your Shit: THIS Is What He Does Want
In the last five weeks, I’ve been blessed with the opportunity to review more than 27 membership and subscription offers for my clients. These have been for financial publishers, business opportunities, subscription boxes, monthly newsletters, magazines, SAAS, and even one political organization. The consistent problem I’ve had to explain 27 times now is that there’s no transformation. No one is … Continued
Stopping Your Members from Quitting and Growing Monthly Recurring Revenue as Quickly and Efficiently as Possible
The whole time my wife and I were training for the Boston Marathon this April, we committed to diversifying our workouts. Our goal was to enjoy running Boston, then begin training for a triathlon. At the time, this sounded really prudent. Rather than running 40–50 miles a week in marathon training, we’d swim a few days a week and also … Continued
Your Members Are Already Overwhelmed by Free Media — This Is How You Get Them to Maintain Their Subscription to Your Materials
You are falling behind. Every minute, 500 hours of video is added to YouTube. It would take you more than three weeks just to watch that minute’s worth of YouTube uploads . How are you going to keep up with all the cat memes, new music videos, and funny clips from late-night talk shows,plus, find time to learn something useful? … Continued
Put Your Fastest Win First and You’ll Get a Member That Stays for Months or Years Instead of Days or Weeks
Memberships and subscriptions are some of the hardest products to sell. Your marketing gets me excited about a problem, promises that you’ve got a solution, and just when I’m ready to buy what you have to solve my problem, you explain you are going to give me the solution in installments over the course of several months. I want a … Continued
A Confused Mind Causes a Canceled Member; Clarity Stops Your Member from Quitting
“You should author a book on member and subscriber retention.” This is what I’ve heard from my book agent, as well as several clients. I’ve authored five books already on other marketing topics, so writing one more book wouldn’t be difficult. But writing the book is a small part of a book project. For my first book, I invested more … Continued
Your Selling Begins After Your New Member Joins Your Membership Program
“You wake up and see your gardener tending to your gardens. You play golf if you want, tennis if you prefer, or, if you feel like taking it easy today, meet some friends for coffee. You don’t have to rush to work. Your team is taking care of every detail, including mailing your distribution checks regularly, as you’ve long since … Continued