An IMA member from the UK faced a problem many info-marketers share, too many choices, not enough focus. Here is his question: Robert, I’ve run design businesses for the last 26 years—had great times in the good ol’ days with sales of over half a million dollars. Right now, because of the economy and through deviating into marketing consultancy, it … Continued
MINIMAL CHURN MEMBERSHIP
What if you had a thief break into your home while you were sleeping, creep into your bedroom, take your jewelry and cash, and then leave without getting caught? How upset would you be? Would it disrupt your normal life? How long would you tolerate someone robbing your home every month? Would you set up an alarm system or cameras? … Continued
Finally Revealed: The Trifecta of Lifelong Member Retention and the Process for Implanting It Into Your Members’ Brains
Your motivation for creating a better onboarding product is to boost lifetime member revenue with upsells, longer retention, and referrals. And I’ll show you how to do all of that within the next 1,800 words or less. While your motivation is for your benefit, as you create your onboarding, it’s critical that your primary focus be on delivering a transformation … Continued
Can there be too much “good service?”
I can clearly remember thinking, in 2008 as our country entered the recession, “maybe I’ll finally be able to get some decent service in a restaurant.” While high employment and rising home prices gave American’s the highest disposable income in history, it made fewer people the motivation to provide great service. After all, with so many people dining out the … Continued
Thrice Married Marketing Expert’s Marriage Advice Secret to Turning Your Members Into a Vibrant Tribe
In 2004, I participated in a small group mastermind led by Dan Kennedy. There were 20 of us who traveled from all over the country to Cleveland, Ohio, to meet with Dan in his basement. Dan had a nice basement, but it wasn’t the Hilton (or even the DoubleTree). Dan more than made up for the space accommodations, though, with … Continued
Busting past real limitations
Let me set the record straight on limitations. You and I have real limitations. Anyone telling you that you can live in a world without limitations is trying to delude you—or has already deluded themselves. For instance, there are only 24 hours in a day. You need food and shelter to survive. These are limitations. Also, each of us has … Continued
Stopping the Thief That’s Making Your Members Quit Your Membership Program
What if you had a thief break into your home while you were sleeping, creep into your bedroom, take your jewelry and cash, and then leave without getting caught? How upset would you be? Would it disrupt your normal life? A thief stole stuff you worked hard to get — including cash from your wallet — and then disrupted the … Continued
Make sure you have all of the facts
What if you kept 85 percent of your continuity members from one year to the next? Most for-profit marketers would consider this to be a spectacular success. With my association clients, I’d be fired if I produced those poor results. If you are losing 15 percent of your members each year you’ll has none left within 7-months. You can’t build … Continued
Ascension: THE Source of Membership Profit
I recently reviewed reports for a client’s membership programs. His company has annual revenues of $7 million. Like many owners of such businesses, he offers multiple levels of membership: a basic level that has about 500 members at $59.00 monthly and a higher level with about 150 members investing $249.00 a month. His average member value for basic is about … Continued
How are you disappointing your members?
Most of the people I ask tell me they have a great relationship with their customers. Their customers get great results and love their products. No one wants to believe the opposite is true. Your member churn rate is a direct measurement of the relationship you have with your new members. If you have a high churn rate, you are … Continued