By definition, success must involve other people. Even for the most individual of achievements, success requires the cooperation of and assistance from a lot of people. Over the year, I’ve been blessed with an outpouring of support and well wishes from hundreds of members. Thank you. I appreciate your support and interest. Your success is my #1 goal. It’s the … Continued
A 10 Times Price Jump!
Happy holidays! I hope you are enjoying the season with family and friends this year. I’m not taking time off to celebrate until this evening so I want to share an interesting story with you. I was talking with one of the speakers at the GKIC Info-Summit before his big presentation. It was the first time he’d had an opportunity … Continued
Make 2016 Fastest Growing Year Ever
The constant struggle to produce marketing campaigns and to fulfill the promises you have made to customers makes it difficult to spend much time planning. But the only true shortcut to success is planning. Once you have completed your planning, you’ll be better able to stay on task, monitor your results and implement new ideas that may come up during … Continued
Failing Before You Begin
“If I wear that shirt, some kids may make fun of me.” But then he answered himself by saying, “They may or may not. There’s nothing we can do about what they choose to do; we can only control ourselves.” My son, Robert William, is a junior in high school and he’s participating in student government. Everyone in student government … Continued
Was I ripping him off?
He told me I was a thief—after a coaching call no less. Tom said that based on his first coaching call, he had figured out how I was trying to rip him off. To him, I was a fraud. I took it personally. It bothered me for weeks, and it cost me a lot of money before I figured out … Continued
Building a Life Entirely Supported by the Trust, Faith, and Loyalty of Members
Every evening when I returned home from work, the drug dealer would be standing on the right side of the road. His house was the fourth one down the street, on the right. My home was on the same street, sixth one down, on the left.
The $5 million dream business that’s become a nightmare
Once you build a large fire, the coals will stay warm for hours as you leisurely cook your favorite campfire meal. You can relax and enjoy the fire, tending to it periodically to maintain its heat. But it’s impossible to start a fire without kindling. Job one of campfire building is to gather kindling, small sticks and leaves that catch … Continued
Ascension: THE Source of Membership Profit
I recently reviewed reports for a client’s membership programs. His company has annual revenues of $7 million. Like many owners of such businesses, he offers multiple levels of membership: a basic level that has about 500 members at $59.00 monthly and a higher level with about 150 members investing $249.00 a month. His average member value for basic is about … Continued
The Five Ways Membership Programs Fail, and the Components that Create Success
It’s frustrating when you do so much right and still fail to grow membership. Turns out, there are five important elements to make sure your programs work. When I conduct a thorough Membership Program Growth AnalyzerTM, I look at each of the five critical growth factors: attraction, conversion, orientation, retention, and support.
Measuring Your Member Relationship
Most of the people I ask tell me they have a great relationship with their customers. Their customers get great results and love their products. No one wants to believe the opposite is true. Your member churn rate is a direct measurement of the relationship you have with your new members. If you have a high churn rate, you are … Continued