Overcoming Your Limitations

Let me set the record straight on limitations. You and I have real limitations. Anyone telling you that you can live in a world without limitations is trying to delude you—or has already deluded themselves. For instance, there are only 24 hours in a day. You need food and shelter to survive. These are limitations. Also, each of us has … Continued

Keep Your Members Forever

What if you kept 85 percent of your continuity members from one year to the next? Most for-profit marketers would consider this to be a spectacular success. With my association clients, I’d be fired if I produced those poor results. If you are losing 15 percent of your members each year you’ll has none left within 7-months. You can’t build … Continued

How to Create a 156% Membership Increase

You’ve been told for years to examine when your members drop-out of your continuity program. Then, right before the month with the highest member drop-out rate, give them a gift, such as food, to encourage them to retain their membership. The thinking is that this gift will create goodwill and trigger the Law of Reciprocity so the member sticks with … Continued

The Common Myth That Leads to Membership Retention Frustration and Futility

There’s a common belief within the marketing world that does more harm than good. It emboldens perfectionists who don’t want to launch their program until it’s “perfect.” To help those who are imprisoned by perfectionism, some marketing gurus say, “Good enough is good enough.” They encourage their students to launch their product, get it into the market, and sell it … Continued

5 Ways to Keep Continuity Members for Life

I hear comments like these all the time: “Members tell me there’s just not enough value to justify their monthly continuity.” “Why should members continue paying when they can get the information for free on the internet.” “Members tell me it’s too expensive, we’ve got to give them more value.” Most continuity marketers do one of two things to solve … Continued

Fixing Failed Continuity Programs

Would you believe that 88% of continuity programs average retention is less than 2-years? This isn’t a statistic you hear from the gurus selling courses on how to create continuity programs. The whole point of building these subscription and coaching continuity programs is to build a steady income, revenue you can count on and budget for each month. If members … Continued

Poor information leads to bad decisions

I experienced a hilarious contradiction of ethics. Hilarious at the time, but now that I think about it more, it was actually pretty scary. Each week during the school year I teach entrepreneurship classes to high school seniors as a Junior Achievement volunteer. Junior Achievement supplies the curriculum, solicits interested high school teachers and puts them into contact with volunteers … Continued

Getting Everything Aligned for Maximum Member Program Growth

When asked why I choose to run, my standard response is, “I don’t want to be fat and bald.” And that’s a large part of the truth. Fact is, before I started running, I was out of balance. Even though I’d lost 35 pounds, I still had 35 more to go in order to get where I needed to be. … Continued

Do you regret a mistake?

Members often tell me, “I wish I had known about info-marketing before; I would have made a lot more money.” I’m always polite when someone says this; however, this type of thinking is a symptom of a larger problem. When we look back on an unpleasant situation in our lives, thoughts like these often occur: I wish I hadn’t said … Continued