Get your clients results quickly

Before I created and sold information products, I delivered consulting services for many years. Most projects required strategic planning; some entailed creating systems and business process; and others involved marketing. While the projects varied in scope, they had one thing in common: The business owner always thought his or her employees were the problem. I was brought in to train … Continued

Stand out and get noticed

You and I are bombarded by commercial messages. While Consumer Reports estimates the average American receives 247 commercial messages each day, it seems like I get more than that in emails alone. Each of us has to adopt a coping mechanism to get through the day without spending all of our time reading and listening to advertising. You and I … Continued

The Tribe You Get is the Tribe You Accept

While I was excited about the new direction, one employee was entrenched, frustrated and refused to yield. Once I understood Dan Kennedy style marketing, positioning and how to ask my clients to pay reasonable fees for the premium quality services I was providing, it took a couple of years to make it happen. My association marketing consulting agreements are typically … Continued

One belief that really held me back

“I’m amazed at how much you get done.” I hear this all the time from clients and friends. Actually, I’m the one who’s amazed. Not because of how much I accomplish, but because they are impressed. It doesn’t seem like I’m accomplishing that much to me. All I see is the long list of unfinished projects left to do. Still, … Continued

Attracting Your Tribe with Mission Based Marketing

Chris Griffin, DDS is the smartest guy there is for dental office systems. Not only does Chris offer systems for marketing and running an office efficiently, but he also delivers great systems on the clinical side of the practice. In fact, one dentist used Chris’ systems to earn more money working 3 days a week in his dental practice than … Continued

Using Proof to Grow a Monthly Coaching Program

Over the last several months, Jim Augustus Armstrong has been building a nice inventory of client success stories. Although he wanted to incorporate them into his sales funnel, the typical “Success Stories” booklet didn’t make sense to him. Jim created a special issue of his newsletter, featuring his client success stories within the first 8 pages. Then he used the … Continued

My work with Harley dealers

“The swirl” is one of the things we talk about with Harley-Davidson dealers when we are coaching them to improve the profitability of their dealerships. At any given time in a dealership, there are customers considering buying motorcycles, trying on clothes or waiting for their motorcycles to be serviced; service techs working on motorcycles; parts orders arriving via UPS; and … Continued

Launching Your Tribe Quickly With an Industry Event

An in-person event can be a powerful way to launch a new tribe. The marketing for your event generates a list of opt-ins.Registration fees can fund marketing expenses. And, at the event itself, you can invite attendees to join your new coaching program to build your tribe. Tribe member Dr. Darold Opp turned to Jerry Jones, an expert copywriter within … Continued

Getting Your New Members Engaged Quickly So They Retain Their Membership

Too many info-marketers assume the sales process is complete when they get a new customer. They immediately flip to fulfillment and training mode. However, after he sale is when you need to ramp-up the sale. Michael Rozbruch recorded a sales video to get his clients excited after purchasing his program. It resells his new member on the program, reminds them … Continued

Go for the kill!

The mother lion slowly creeps closer to the edge of the prairie where a family of gazelles grazes nearby. The gazelles are always skittish. Ever watchful to protect the herd. Yet as they graze, the lioness creeps closer. The lioness has a pack of cubs in her den. She’s been hunting for hours, ranging from one prairie to the next, … Continued