Unseen fear and how to overcome it

Our brains are programed to fight for survival, similar to other animals. If a squirrel is on the ground searching for nuts, hears a tree branch break, feels a swoosh of wind and then feels a sharp pain in her side, she is going escape by running into the woods, barely thwarting the hungry hawk. What happens the next time … Continued

Nine Months of Running 30+ Miles a Week Ends With a Beer (or Two)

No beer has ever tasted so good, and what better place to enjoy one than at our favorite pizza place, Mellow Mushroom. My wife, Kory, had a Michelob Ultra. I had a Blue Moon with a splash of Sprite. We toasted completing the marathon — the culmination of 9 months of training. Just a few years ago I was a … Continued

Some people shouldn’t be encouraged.

There are many ways to fail in any business launch. The info-marketing business is no exception. You can choose a niche that is too large, under research your niche and launch the wrong product, market poorly, market too little or rely too much on joint ventures—and this is just the beginning of the list. Life is too short. I don’t … Continued

How to Build a Membership That Will Last for Decades

Tupperware’s home party business was started and launched by a woman: Brownie Wise. A woman-led business was unheard of in the 1950s as, at that time, a woman’s place was in the kitchen, the nursery, and the bedroom. Few families had more than one car, leaving the woman home with the kids all day. Having the opportunity to make a … Continued

The worst time to plan for disaster

I had a job for six years. I started as a bookkeeper and quickly became the company’s controller. Within two years, I had become the director of business affairs. Then I bought the business, just six years after joining the firm as a bookkeeper. I used employment as an opportunity to learn as much as possible. I set up the … Continued

Monthly Subscription Billing Checklist: Unless Your People are Doing This, You are Losing Money Every Month

Through the process of working with several different membership marketers, Denise and I have discovered an alarming truth: few of their internal member relations teams are performing the basic systems necessary to retain members. Their people often mean well—they have the best of intentions—but they just don’t know what is necessary to ensure they are collecting the full amount of … Continued

When I was in debt and scared

My wife and I were having dinner in our dining room while the news played on the television in the adjacent living room. Although we weren’t paying much attention, one of the teases before a commercial break caught our attention. “Police shoot dog on Eddie Road! Story right after this break.” My wife, Kory, and I looked at each other. … Continued

Finally, a Newsletter Designed for Maximum Engagement and Member Retention

marketing for painting contractors

You’ve got to check out this monthly newsletter published by Brandon Lewis of The Academy for Professional Painting Contractors, the world’s biggest expert in marketing for painting contractors. His newsletter is only four pages long but it’s PACKED with member recognition. Brandon has clearly taken the emphasis off himself, opting to focus the newsletter on the terrific results his members … Continued

Proclaiming the unpopular truths

Imagine walking into a church just before the service begins, striding up to the front, getting everyone’s attention and proclaiming there is no God. Or—this could get you injured—imagine going to a Veteran’s Day ceremony and telling everyone their service to our country was just another job, like spending four years working at a Chrysler plant. How are you going … Continued

The Ruthless Truth About Member Retention, Revealed

In January, my son, Robert William, and I attended the Rolex 24 at Daytona, a 24-hour race held in Daytona Beach, Florida. Then, this March, we attended the 63rd Annual Mobil 1 Twelve Hours of Sebring Fueled by “Fresh from Florida” held in Sebring, Florida. A total of 36 hours of auto racing. Robert and I were lucky enough to … Continued