I Hate Churn, and You Should Too

High Churn Rate

Graduations are an amazing opportunity for reflection. For starters, they last for at least three hours once they begin. And my family has to arrive at least an hour early to make sure we get a good seat, near the front. This gives you plenty of time to think. As I mentioned a couple of months ago, our son, Robert … Continued

Does Your Membership Work for You or Do You Work for Your Membership?

Membership that works for you in good times or bad

Within a year of working in the membership industry, I knew this was the career for me. No business comes close to the opportunity that the subscription membership business provides. During my first year working with a company that consulted with membership organizations, I’d come across these older people, in their 60s, making great money and working part-time hours. They’d … Continued

Why Subscribers Join and What Keeps Them From Quitting

What keeps members from quitting

Have you heard about those OPEC meetings where leaders from oil-producing nations agree to production rates to control the price of oil around the world? Have you ever wondered what those meetings are like? Is everyone at these OPEC meetings sitting on chairs made of solid gold, speaking while a team of servants fans them and feeds them grapes? Or … Continued

Are You Doing Enough to Stop Subscriber Churn?

Are You Doing Enough to Stop Subscriber Churn?

I hate subscriber churn. Each time a member quits feels like a personal rejection. And it is! I’ve been marketing memberships for more than two decades. And when I see a client report with higher churn than their product value deserves, it makes me angry. Even if it’s a client prospect that I haven’t worked with yet, I still take … Continued

Retention Training to Stop Your Members from Quitting

I may have to seek therapy. My son, Robert William, has chosen to attend the University of Florida to become a … I can’t write it. Their mascot begins with the letter G. Ugh! I graduated from the superior school within the state, Florida State University. My favorite daughter is set to graduate from Florida State this December. She followed … Continued

The Secret for Faster Recurring Revenue Growth, Invest More on Member Retention

It’s been exhilarating working with several $100 million — and larger — publishers over the last couple of months. These companies spend millions of dollars on member acquisition. They track their numbers and know what’s working — and what’s not — within their marketing and sales funnels. Some have weekly training seminars for copywriters. They get together, analyze promotions that … Continued

How Are You Sabotaging Your Membership Growth?

I was always the chubby kid in school. Since I can remember, I’ve been embarrassed about how my body looks. I’m too self-conscious to leave my closet without a shirt on. Forget running in public or strolling at the beach without wearing a shirt. For decades, I’ve lived with this problem, telling no one. And yet, I love Cuban sandwiches. … Continued

How Will You Help Me Stop the Churn Monster from Making Your Members Quit?

This month I’m traveling to Germany to visit with the country’s largest subscription publisher, VNR. I’ll meet with their 498-member team, conducting training sessions and workshops focused on reducing churn and improving retention rates. This is the kind of proactive action many of my clients have been taking. Last month, I had the privilege of leading a workshop at the … Continued