Membership Retention

In the last five weeks, I’ve been blessed with the opportunity to review more than 27 membership and subscription offers for my clients. These have been for financial publishers, business opportunities, subscription boxes, monthly newsletters, magazines, SAAS, and even one political organization. The consistent problem I’ve had to explain 27 times now is that there’s no transformation. No one is … Continued

The whole time my wife and I were training for the Boston Marathon this April, we committed to diversifying our workouts. Our goal was to enjoy running Boston, then begin training for a triathlon. At the time, this sounded really prudent. Rather than running 40–50 miles a week in marathon training, we’d swim a few days a week and also … Continued

You are falling behind. Every minute, 500 hours of video is added to YouTube. It would take you more than three weeks just to watch that minute’s worth of YouTube uploads . How are you going to keep up with all the cat memes, new music videos, and funny clips from late-night talk shows,plus, find time to learn something useful? … Continued

“You should author a book on member and subscriber retention.” This is what I’ve heard from my book agent, as well as several clients. I’ve authored five books already on other marketing topics, so writing one more book wouldn’t be difficult. But writing the book is a small part of a book project. For my first book, I invested more … Continued

Twenty-one years is gone in the blink of an eye. My wife and I took our daughter, Samantha, to Nashville for a long weekend to celebrate her 21st birthday. It feels like she was born just a year or two ago. Now she’s an adult. When my wife, Kory, got pregnant, we owed more money than we earned in a … Continued

Subscription Insider, the foremost publication on the subscription economy, the membership economy and increasing monthly recurring revenue, the Subscription Insider now has a regular column focused on membership retention.  You’ll be excited because you’ll get to read more from me! Yes, steady yourself.  I know it’s exciting and it gets better. Subscription Insider is my go-to resource for the insider … Continued

I’m attacked! I’m criticized and targeted because I work with my clients to make it easy for their new members to implement what they buy. Others suggest that it doesn’t matter. That it’s a waste of time. And, that there will be people who never do anything. “Instead,” they say, “you should focus your attention on the handful of self-motivated … Continued

“I can’t even get them to return my call.” If I’ve heard it once, I’ve heard it a million times. It’s the telltale sign of a membership marketer who has a member with an expired credit card. They’ve been a member for months, but now they’re getting canceled because their monthly charge didn’t go through. The team emails, calls, and … Continued

Look at the clothes in your closet. Are your clothes happy? Or are they squished and poorly kept? How about the clothes in your dresser? Does everything have its own space, or are your clothes squeezing out of the drawers? Marie Kondo’s book, The Life-Changing Magic of Tidying Up has sold more than 8 million copies and has been on … Continued

Is this what your member says when he receives your email? “Yeah, I was hoping for an email. It’s been too long since I received one of those. I’m excited to finally get one.” Nope. Your member never says this to himself. Instead your member sits down to his email with the mindset of, “How can I get this cleaned … Continued