Attracting Your Tribe with Mission Based Marketing

Chris Griffin, DDS is the smartest guy there is for dental office systems. Not only does Chris offer systems for marketing and running an office efficiently, but he also delivers great systems on the clinical side of the practice. In fact, one dentist used Chris’ systems to earn more money working 3 days a week in his dental practice than … Read More

Using Proof to Grow a Monthly Coaching Program

Over the last several months, Jim Augustus Armstrong has been building a nice inventory of client success stories. Although he wanted to incorporate them into his sales funnel, the typical “Success Stories” booklet didn’t make sense to him. Jim created a special issue of his newsletter, featuring his client success stories within the first 8 pages. Then he used the … Read More

Launching Your Tribe Quickly With an Industry Event

An in-person event can be a powerful way to launch a new tribe. The marketing for your event generates a list of opt-ins.Registration fees can fund marketing expenses. And, at the event itself, you can invite attendees to join your new coaching program to build your tribe. Tribe member Dr. Darold Opp turned to Jerry Jones, an expert copywriter within … Read More

Getting Your New Members Engaged Quickly So They Retain Their Membership

Too many info-marketers assume the sales process is complete when they get a new customer. They immediately flip to fulfillment and training mode. However, after he sale is when you need to ramp-up the sale. Michael Rozbruch recorded a sales video to get his clients excited after purchasing his program. It resells his new member on the program, reminds them … Read More

Eliminating Systemized Member Irritation

If there is a serious weakness within most continuity programs I’m asked to evaluate it’s that the marketer stops selling after a customer buys and joins his continuity program. Look, I understand, it’s a lot of work to ship out the product purchased together with delivering on all of our commitments within the monthly continuity programs. It’s easy to forget … Read More

How To Double Your Continuity Membership Retention in Half the Time

While a lot of continuity marketers struggle with growing their lower priced, large number of member programs, I also hear frustration with retention within high-priced continuity programs. Coaching members get a big head, think they know everything, and drop out. Often, the coaching member is even resentful even though everything was delivered exactly as promised. The key to long-term retention … Read More