Don’t take my word for it; shut the back door and see if it works

What’s more important for you? To recruit more new members or to work on retaining the members you have before you add more new members? Many tell me that they want to add new members now, and then as they grow, they’ll improve their member retention. You know what, in some situations this makes perfect sense. I’ve been working with … Continued

Do they say “I was a member once” about you?

Today’s social media gives all of your members, current and former, a megaphone. Fair or not, they post. And increasingly, even your affluent members, especially the ones who have the education and the time, know where to look. Plus, you have the traditional rumor mill. One friend asking another, “Have you heard about that guy who published that book?” “Yeah. … Continued

How to Build a Membership That’ll Last for Decades

Each night during my week in Ireland, I shared a room with Perry Marshall and Bill Hammond. We stayed in three different places, and at each one, the three of us shared a room. On the fourth night, as I was laying in bed trying to fall asleep, I heard water running. I didn’t think much of it; I figured … Continued

Benefits Don’t Improve Retention, Only This Does

I think of myself as similar to a bug man. Think about it for a second — what would be the perfect testimonial for a bug man? Perhaps something like, “My house was full of roaches until I called Bug Man. He came in, killed the roaches, and vacuumed up the carcasses, and now when we turn on the light … Continued

How to Achieve a Monthly Churn Rate of 1% or Lower

The biggest story during the Apple Watch’s release had nothing to do with the watch’s features — it was all about the price. While Apple released the Sport model in the $349 to $399 range, it also released the Edition model, with a starting price of $10,000, and a maximum price of $17,000. The $17,000 watch generated outrage and mockery … Continued

Crushing it in Nashville: Generating $75,866 in One 75-Minute Presentation

“What a weekend and experience. Sold 38 packages ($1,997!) to a room of 125 CPAs/EAs. I never experienced a rush to the back of the room like this. What a feeling! Better than drugs!! Thanks for all your help and talk soon!!” Michael and I have invested a lot of time on his product, offer, and presentation. Plus, Michael spent … Continued

Transforming Referral Partners Into Proud Members of Your Exclusive Club

When a dentist sees a patient with disease or the need for a dental implant, they often refer that patient to a periodontist who specializes in those cases. How do you become the periodontist a dentist choses to refer his patients to? Most periodontists believe you do this by dropping off a box of doughnuts, making visits, and networking at … Continued