The Benefits That Drive Member Retention and Fast-Recurring Revenue Growth

The Benefits That Drive Member Retention

I just heard the most ridiculous statement from a subscription economy* owner who should know better: “The value of what I deliver to my members drives retention.” The value of what you deliver is less than 20 percent of the reason your member renews or not. There’s a value- and quality-driven brand within the motorcycle industry, Honda. The quality of … Read More

Three Key Breakthroughs that are Game-Changers for Membership and Subscription Growth

Three Key Breakthroughs that are Game-Changers for Membership and Subscription Growth

Too many people create a subscription business because they heard it’s a lucrative business model. While it’s true that the membership model can help you scale your company faster, generate long-term stability and enable you to grow a vibrant tribe of thrilled members, generating revenue can’t be your only priority. Instead, when you focus on generating a positive impact on … Read More

Customer Success Secrets to Transform Your Subscribers from a Series of “One Night Stands” into Members for Life

Customer Success Secrets to Transform Your Subscribers from a Series of “One Night Stands” into Members for Life

Customer success determines retention rates in the membership economy. If your member does nothing with what you sell her, she’s going to cancel your subscription.
The old model of leaving it up to your customer to figure out how to get value from what you sell may have worked in the old one-and-done product sale world.
Your membership and subscription growth is determined by how well you ensure customer success. It involves helping your members find a lifetime value in subscribing to your product or service. I refer to it as turning your subscribers into a vibrant tribe of followers. And, it starts with how you attract your them.Continued

Subscription Business Secrets of a Successful CEO/Founder/Harvard MBA to Launch a Membership in a Hyper Competitive Industry

Subscription Economy Secrets of a Successful CEO/Founder/Harvard MBA to Launch a Membership in a Hyper Competitive Industry

While pet owners enjoy spending money on their pets, the pet supply business is already crowded, cluttered and challenging to break through. But, with a keen eye to opportunity, Deena Bronz discovered an underserved group of customers that were a perfect fit for the subscription economy.
Deena Bronz is the co-founder of KitNipBox, a curated monthly box of cat products, including toys, treats, accessories and even Halloween costumes. Deena shares her advice for finding the right product or service to offer, building a community for the members, and focusing on retention. Continued

Discover Subscription Sales Secrets From the #1 Sales Engine for the Subscription Box Industry

Discover Subscription Sales Secrets From the #1 Sales Engine for the Subscription Box Industry

Within the middle of the huge subscription box boom is one person with a single website, MySubscriptionAddiction.com. Started from an obsession of subscription boxes, it’s become the single largest affiliate for almost all subscription boxes today. And, because their editors create so many unboxing videos, get feedback from followers and see what works from a sales promotion perspective, MySubscriptionAddiction.com is … Read More

Four Lady Gaga Marketing Secrets to Increase Your Recurring Revenue

Four Lady Gaga Marketing Secrets to Increase Your Recurring Revenue

You may not like Lady Gaga’s music, outlandish fashion choices, or her lewd stage performances, but she’s grown her following so strong that she’s now called the “Queen of Pop.” And watching her this year on the Super Bowl halftime performance, it’s easy to forget that she signed her first record deal in 2007. This rise from complete obscurity to … Read More

Four Reasons Subscription Boxes Fail and How to Grow Your Subscription Recurring Revenue

Four Reasons Subscription Boxes Fail and How to Grow Your Subscription Recurring Revenue

Subscription business are growing 19 times faster than the S&P 500. The most obvious attraction to entrepreneurs is the subscription recurring revenue. This makes the subscription economy the single fastest-growing business model today. And within the subscription economy, the fastest-growing segment are subscription boxes. With new subscription box offerings each week, the segment has grown by more than 50 percent in just the last few months.

Subscription boxes are hot. Even Walmart is looking at getting into the game by meeting with Birchbox. The rumors are swirling that Walmart will buy Birchbox to get into the subscription business themselves. Continued

Perry Marshall Interviews Robert Skrob Revealing Three Secrets of Launching a Subscription Business That Grows

Recurring revenue is the single biggest growth factor and stability for businesses today

Recurring revenue is the single biggest growth factor and stability for businesses today. Rather than having a revenue that is dependent on individual transactions, subscription revenue grows as you add new subscribers to the continuing revenue from subscribers that were added last month, and the month before. Yet, many subscription businesses struggle and fail.

Perry Marshall, one of the world’s most expensive and sought-after business consultants, endorsed by FORBES, INC Magazine, and the most respected marketers in the world, recently interviewed Robert Skrob about the subscription economy. In addition to a wealth of information and advice for the subscription economy, Robert revealed what subscription businesses must do to grow recurring revenue including: how to launch a new subscription business to generate recurring revenue, how to generate new subscribers, and how to onboard new members to increase lifetime customer value. Continued

Subscription Business Experts Reveal What It Takes to Grow Your Monthly Recurring Revenue

Subscription Economy Experts Reveal What It Takes to Grow Your Monthly Recurring Revenue

The Membership and Subscription Growth Podcast is now on iTunes, Google Play, and Stitcher! This podcast will help you attract new subscriber members, keep them longer and grow a vibrant tribe. You’ll learn easy-to-implement shortcuts for fast membership and subscription growth. You’ll discover how to get more new members to join and what to deliver that improves membership retention and … Read More