Let me set the record straight on limitations. You and I have real limitations. Anyone telling you that you can live in a world without limitations is trying to delude you—or has already deluded themselves. For instance, there are only 24 hours in a day. You need food and shelter to survive. These are limitations. Also, each of us has … Continued
Stopping the Thief That’s Making Your Members Quit Your Membership Program
What if you had a thief break into your home while you were sleeping, creep into your bedroom, take your jewelry and cash, and then leave without getting caught? How upset would you be? Would it disrupt your normal life? A thief stole stuff you worked hard to get — including cash from your wallet — and then disrupted the … Continued
Make sure you have all of the facts
What if you kept 85 percent of your continuity members from one year to the next? Most for-profit marketers would consider this to be a spectacular success. With my association clients, I’d be fired if I produced those poor results. If you are losing 15 percent of your members each year you’ll has none left within 7-months. You can’t build … Continued
Ascension: THE Source of Membership Profit
I recently reviewed reports for a client’s membership programs. His company has annual revenues of $7 million. Like many owners of such businesses, he offers multiple levels of membership: a basic level that has about 500 members at $59.00 monthly and a higher level with about 150 members investing $249.00 a month. His average member value for basic is about … Continued
How are you disappointing your members?
Most of the people I ask tell me they have a great relationship with their customers. Their customers get great results and love their products. No one wants to believe the opposite is true. Your member churn rate is a direct measurement of the relationship you have with your new members. If you have a high churn rate, you are … Continued
The Cause of Membership Program Stagnation
In this year’s presidential election, a lot of fuss has been made over the size of a candidate’s hands and the implied size of his … well, you know. Private parts are no longer very personal. Same with numbers. I speak with many membership marketers who tell me their programs are healthy when they know they aren’t. It’s like going … Continued
10X Your Walk Away Money
What if you could increase the value of your business from $15 million to $120 million within a year? Heck, I know a lot of us would gladly take either value! But if you invested 10 years of your life into building a company, it would be a huge life transformation to get the second value, wouldn’t it? Can you … Continued
56% more revenue, without an increase in marketing
You’ve been told for years to examine when your members drop-out of your continuity program. Then, right before the month with the highest member drop-out rate, give them a gift, such as food, to encourage them to retain their membership. The thinking is that this gift will create goodwill and trigger the Law of Reciprocity so the member sticks with … Continued
Double Your Membership Now
Imagine having double or even triple the number of members in your program. What would that mean to your business? Your income? Your future growth opportunities? This (and more) is entirely possible when you Stop Your Members from Quitting. I have a new client who has 689 members with an 11 percent churn rate. With 11 percent of his members … Continued
Stop Your Members from Quitting
WARNING: This guy’s name is Churn. Every month Churn sucks money from your membership. How much longer are you going to let Churn suck away your money before you STOP YOUR MEMBERS FROM QUITTING? While Mr. Churn is not a real person, Churn is a massive problem. Every month members drop out of your membership. The rate of member drop-outs … Continued