Was there ever a time when you could sell $10.00 e-books online and get rich? Maybe sell 500 or 1,000 of the books a month, generating $5,000.00 to $10,000.00 in income? Sure, I know people promised to teach you how to get rich selling $10.00 e-books, but I wonder: Did anyone actually ever get wealthy doing it? The trouble with … Continued
Critical and often overlooked
I have a coaching client who is working as hard as anyone I know. Yet, he isn’t getting the results his hard work deserves. And, when I suggest changes he’s SO busy keeping up with his current commitments it’s a challenge to implement anything new. In many third world countries children have to walk an hour in the pre-dawn darkness … Continued
How to Build a Membership That’ll Last for Decades
Each night during my week in Ireland, I shared a room with Perry Marshall and Bill Hammond. We stayed in three different places, and at each one, the three of us shared a room. On the fourth night, as I was laying in bed trying to fall asleep, I heard water running. I didn’t think much of it; I figured … Continued
Overcoming my fear of success
I’d finally accomplished everything I had been working toward for years, but now that I had it, I hated it. I was a consultant, and I had successfully tripled my prices. I exceeded my competitors’ rates by double. But I had a problem. I realized there was no way I could grow my income further without working even more hours … Continued
The Secret Ingredients Radio Show Hosts and Smart Membership Marketers Use to Build a Loyal Membership
There’s no one in a better position to help people than membership marketers. You are giving people the tools and motivation to help them improve their lives. I want to congratulate you and reward you with a secret of how to make your membership program grow. Popular radio hosts take on an advocacy position for their audience; they discuss a … Continued
What is your number?
During my last three consultations with clients, the same issue came up, so I thought I’d share it with you here. Many of our goals are nebulous and difficult to think about because they appear far away and out of reach. To someone who has never earned more than $100,000.00 a year, “Build a million-dollar business” will seem like a … Continued
Increasing Your Rate of Opt-ins to Buyers by 156 Percent
Monthly coaching client, Susan Berkley, helps her clients make it big as voice actors. Susan recently asked me to review her marketing funnel. While she was getting a healthy rate of opt-ins for her free ebook, Voice Over Secrets Exposed: How to Make BIG MONEY With Your Speaking Voice (Without Leaving Your Home!), Susan wanted to increase the number of … Continued
The pro-golfer approach to business
I played my best golf during college. On Tuesdays and Thursdays, my last class of the day was Governmental Accounting. I’d look over at my friend and with one nod to each other, we knew—there was no way we could sit through a lecture when the weather was so nice outside. So, we’d get up and leave for the golf … Continued
Benefits Don’t Improve Retention, Only This Does
I think of myself as similar to a bug man. Think about it for a second — what would be the perfect testimonial for a bug man? Perhaps something like, “My house was full of roaches until I called Bug Man. He came in, killed the roaches, and vacuumed up the carcasses, and now when we turn on the light … Continued
Why self-reliance is a myth
For most of my business life I’ve been the type of person who always wanted to learn how do everything myself. Even things like network server maintenance. It was so difficult explaining what I wanted or finding someone who could fix it, I just learned it and repaired it myself. I figured it was easier to do it myself than … Continued